Remove 2017 Remove Marketing Remove Testing Remove Weak Development Team
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Top 10 Product Guest Posts of 2017

Mind the Product

Design Thinking is how we explore and solve problems; Lean is our framework for testing our beliefs and learning our way to the right outcomes; and Agile is how we adapt to changing conditions with software. Prioritisation is a necessary evil of every product development lifecycle. Netflix Abstracts the Team out of Product Design.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. This is what we did. 2012 – the Inception.

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Product is Hard by Marty Cagan

Mind the Product

Empower Your Teams if you Want to be Truly Agile. Agile and Lean are not inherently poor or incorrect, rather they’re being used to solve problems they weren’t designed for. This normally takes some automation of testing and a suite of DevOps improvements, and this is where a lot of businesses stop. This takes time to learn.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

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Begin Your Revenue Marketing Journey

Pragmatic Marketing

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? B2B marketers are in a period of extreme transformation. B2B marketers are in a period of extreme transformation. What Is Revenue Marketing? In a nutshell: accountability.