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Top 10 Product Guest Posts of 2017

Mind the Product

Design Thinking is how we explore and solve problems; Lean is our framework for testing our beliefs and learning our way to the right outcomes; and Agile is how we adapt to changing conditions with software. The post Top 10 Product Guest Posts of 2017 appeared first on Mind the Product. Enter the Matrix – Lean Prioritisation.

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5 books every marketer should read in 2019

Intercom, Inc.

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

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Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. 57 slides and article with the answers, revolving around (1) define problem, (2) prioritize problem, (3) design solution, (4) build solution, (5) test solution, and (6) ship and measure results. Read the details at [link]. Each “ask” is another hurdle for customers.

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Next generation of product managers–and other innovation insights for product managers Nov 17, 2017

Product Innovation Educators

PDMA 2017 conference was one of the best yet! 1) Confirm product/market fit, (2) test a hypothesis, and (3) enter the market. Content marketing in 4 steps for product managers. Product management and content marketing share a focus on understanding the customer served. You’ll love it. Learn more at [link].

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Product-market fit – and other innovation insights for product managers Oct 20, 2017

Product Innovation Educators

6 steps to product-market fit. (1) 1) Determining your target customer, (2) Identifying underserved customer needs, (3) Defining your value proposition, (4) Specifying your Minimum Viable Product (MVP) feature set, (5) Creating your MVP prototype, and (6) Testing your MVP with customers. Details and video at [link].

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Begin Your Revenue Marketing Journey

Pragmatic Marketing

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? B2B marketers are in a period of extreme transformation. B2B marketers are in a period of extreme transformation. What Is Revenue Marketing? In a nutshell: accountability.