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BWP 2017 Year in Review

bpma ProductHub

Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. With that in mind, it’s apt that we include a round of thanks and appreciation to everyone who has supported Boston Women in Product throughout 2017, in ways both big and small. By the numbers.

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Quantum UX Research

UX Planet

This raises the question: what if we could accelerate and refine user research using cutting-edge technologies like quantum computing and artificial intelligence (AI)? We will explore how these emerging technologies could revolutionize user research in the coming years. User privacy is a primary concern.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. The beauty of the freemium model in an enterprise setting is that the supplier due diligence process is already much further along. Like Trello before, Atlassian has a non-traditional sales model. Crowning the customer.

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Executive Director’s Perspective on how to become a product manager

Product Management Unpacked

I have worked in 14 startups, founded four, and have held executive positions for better than two-thirds of my career. They directly manage a product’s strategic positioning in the marketplace, the creation of collateral materials, and the ongoing evaluation on how to best present the product to potential customers.

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Four Challenges Finance Apps Face and How to Conquer Them

Alchemer Mobile

We wrote about their security features back in 2017 when this technology was emerging. Improving app store ratings and reviews. Using Love Dialog combined with the Message Center, they were able to direct questions, concerns, and complaints to customer success managers rather than into negative reviews on the app store.

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The Flavor Industry Rise As A New Global Food Trend

The Product Coalition

Due to the fast-faceted customer preferences, the demand for ready-to-eat food products has been increasing. New technologies help to derive the flavors from fruits and vegetables. Furthermore, technologies also play a vital role in delivering processed foods more efficiently, aiding the way people order food.

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10 years of UX studio

UX Studio

The following lines are written with full bias due to nostalgia and my gratitude towards all the people who made UX studio a special community, a hub for our professional passion, and a source of inspiration. From there, we started thinking seriously about building our product, reviewing the pain points of our community.