Remove 2017 Remove Testing Remove User Testing Remove Weak Development Team
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Top 10 Product Insights You Should Have Read in 2017

Mind the Product

Rik Higham argues that we should ditch MVPs and focus on testing assumptions. Long live Riskiest Assumption Tests. Development might be faster, but that has no bearing on making the right product decisions, and working to realize real benefits. So do Your Customers. The problem is that customers hate MVPs. [A

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Make small bets, via experimentation.

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Top 10 Product Guest Posts of 2017

Mind the Product

Design Thinking is how we explore and solve problems; Lean is our framework for testing our beliefs and learning our way to the right outcomes; and Agile is how we adapt to changing conditions with software. Prioritisation is a necessary evil of every product development lifecycle. Finding Inspiration for Customer Journey Mapping.

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Gina Gotthilf on growing Duolingo to 200 million users

Intercom, Inc.

If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Make small bets, via experimentation.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Make small bets, via experimentation.