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What is Good Product Strategy?

Melissa Perri

When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. BUT we still had to test our ideas. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. “What is your Product Strategy? YOU NEED A STRATEGY.” He was on edge.

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10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. In this talk from BoS USA 2018 he shared another honest update about his worries in Balsamiq’s milestone 10th year. It should be a good test. How about we stop until the end of 2018 I do no more quarterlies.

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How Executives can Empower Great Design

Modus Create

In 2018, McKinsey published their Business Value of Design report summarizing how organizations with higher Design Index scores saw a correlation with higher revenue growth and, for the top quartile, higher returns to shareholders. About 90% of companies in their 2018 research aren’t fully realizing the full potential of their design teams.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. In 2018, we’re going to focus on the more typical demand gen functions. That’s an acid test we’ve always had for our principles. You’ll find everyone from HubSpot CEO Yamini Rangan to Calm CTO Will Larson.

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The Startup Lifecycle: How To Win At Each Stage

The Product Coalition

by Sergey Kizayn, CTO, Intetics. According to Crunchbase , there were 3,002 startups launched globally in 2018. A 2018 report by CBInsights zeroed in on the top 20 reasons for startup failure­. You also will save money on office space and computers. The standard failure rate for startups is 90 percent.

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How To Manage Your Badass Team | Mikey Trafton, Alamo Drafthouse Cinemas | BoS USA 2018

Business of Software Conference

Mikey Trafton, CTO, Alamo Drafthouse Cinemas. BoS USA 2018 Mikey Trafton Managing a Badass Team from Business of Software Conference. So this is why I love personality tests. And the personality tests that we use in our company it has a word for people like me. They don’t know what you want them to do.

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Behavioral Targeting for Automated Campaign Personalization

Amplitude

Use on-demand syncs to send a test audience or for ad-hoc campaigns. This type of sync is ideal for one-off, ad hoc campaigns or for audience testing. Emmanuel Frenehard, CTO at iflix. Dynamic Targeting. Configure scheduled syncs that automatically update user segments every hour or every day to support programmatic campaigns.