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Improving Society’s Experience with Software

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. > I have genuine empathy for my customers. Take a moment and congratulate The Best Product Person of 2018: Brian Crofts. > What excites you about your current products? I love working with other product teams.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

Customer centricity and customer experience management are the hot topics of this year’s business conversations. They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. 20% more customer feedback and a 91% response rate. Wrapping it up.

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2018 Product Conferences

Product Talk

We are starting to pull together our 2018 conference list. I haven’t decided what events I’ll be attending in 2018 yet, but as soon as I do, I’ll update this post. IXDA Interaction Week 2018. Product Management & Innovation 2018. The UX Conference 2018. GOTO Chicago 2018. Agile 2018.

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523: #1 change to make OKRs work for you – with Ben Lamorte

Product Innovation Educators

Ben has more OKR coaching experience than anyone. This common understanding became particularly valuable for product teams, who often need to coordinate efforts across multiple departments and stakeholders. For product managers, this means shifting conversations from feature lists and deadlines to measurable impacts and customer value.

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How and Why: Embedded Analytics Interfaces For Your SaaS Product

Speaker: Sam Owens, Product Management Lead, Namely Platform

Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. To make things tougher, they needed something flexible, scalable and capable of serving different user types.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Atlassian and Coda on creating personalized customer experiences at scale

Intercom, Inc.

For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them. Here are some of their takeaways.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.

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Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). May 10, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT And much more!

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The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

Applications with predictive analytics are able to deliver massive value to end users. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.

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A Win/Win for Your Product - Embedding Analytics for Product Success

Speaker: Stewart Rogers, VP Products, Lambda Solutions

Your innovative, early adopter type Customers want not only access to it all, but the reporting and analytics capabilities to analyze it all. The rest of your Customers crave better reporting. Your Customers are online with your Customer Success team and considering alternatives. Your product is drowning in data.

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A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. The missing element in many prioritization schemes is the impact of a new product or feature on customers.

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time. June 19, 2018 1:30 PM PDT, 4:30 PM EST, 8:30 PM GMT When you think of "rapid prototyping", what comes to mind?

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Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

increase isn't worth the engineering time we're spending! At the very least, they need to be able to see the impact of a change in retention rates to their user growth. May 1, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM GMT Sometimes that 0.1% You'll learn: How to turn basic dashboard metrics into a financial model.