2020 Branding Differentiation Naming 
Intercom, Inc.
NOVEMBER 5, 2020
It was this larger than life, brand new experience. In his Black Friday: Abandoned Malls series , he traveled around the US to document “ dead malls ”, the name given to malls that have been vacated and neglected. Looking at these photographs today, they feel like a particularly fitting metaphor for the state of the store in 2020.
Mixpanel
SEPTEMBER 21, 2023
The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name. Under Sir Jack, I felt so much more free to talk about some of my more insane ideas, like GameStop back in October of 2020. Mixpanel has a very recognizable brand and color purple.
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Innovatemap
NOVEMBER 4, 2020
2020 has become a digital-forward year for your business, which has been easy for some but riddled with challenges for many. How you sell and market your products, services, solutions, offerings, you name it, has changed. It’s 2020, the year to look, talk, and act like a digital-savvy company people want to do business with.
Intercom, Inc.
NOVEMBER 3, 2022
I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well.
The Product Coalition
JANUARY 4, 2021
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at
Userpilot
FEBRUARY 12, 2021
However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Why do 86% of B2B SaaS brands prefer free trial?
Gainsight
JULY 7, 2021
Plus, it wasn’t often that someone starting a SaaS company in Phoenix, Arizona got to hear from the likes of SaaS all-stars such as Aaron Levie, Tien Tzuo, Neeracha Taychakhoonavudh, Bill Binch, Bernie Kassar, Kia Puhm, Byron Deeter, Roger Lee…and some guy named Nick Mehta. Pulse 2020 – Back to Moscone (Or So We Thought).
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