Amplitude

JANUARY 29, 2021

In 2020, digital products became essential to how we lived, worked, played, watched, learned, and connected. For product teams to meet this moment, they had to iterate faster than ever before. If we removed the limits for our customers to build faster, smarter, and together, we knew we could help them thrive in 2020.

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The Product Coalition

MARCH 17, 2020

If somebody asks what’s the job of a product manager, the only correct answer is?—?pretty In traditional businesses, the product manager’s role is spread evenly across several departments or individuals. This requires product managers to maintain a well-organized, streamlined process of product development.

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Userpilot

AUGUST 31, 2021

But she won’t agree to speak” – My manager told me in February 2020, one month into my adventure with Userpilot. I was only just starting to think about the first edition of Product Drive. A lot of Product Education, changes, growth, and 2,200 participants (yup, that’s how many we had on the first edition of Product Drive!)

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The Product Coalition

MAY 31, 2022

Then the habit stuck: The US$150 billion global food delivery market has tripled since 2017 and shows no sign of slowing down. Since 2020, fitness, productivity, messaging, telehealth, food, and banking mobile apps have worked overtime to remove as much friction from daily life as possible. billion in 2020)?—?used

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Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

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Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

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Gainsight

DECEMBER 20, 2020

Specifically, the Customer Success world learned 10 important lessons in 2020: 1. 2020 was a stress test for recurring revenue businesses. As a CEO friend of mine remarked in March 2020: The things we’re doing in CS these days—and Gainsight is absolutely key to making it happen—are so freakin great.

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The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the real world, product managers may have to start from scratch and quickly find something meaningful to work on. Twenty five mini-research ideas for finding something meaningful to work on.

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Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. In short, you use CEP software to manage and optimize product experiences along the user journey.

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Userpilot

NOVEMBER 11, 2020

Product adoption has picked up a fair amount of jargon over the years. And since new fancy terms seem to pop up every week, it can be a bit hard to navigate for both the newcomers and even for the well-established product pros. Hence: team Userpilot has put together the ultimate guide to product adoption and onboarding terminology!

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Userpilot

MAY 5, 2021

When you first hear the term onboarding workflow software, you might think, what is a workflow? They are completing a series of steps or tasks from when they sign up for your product until they get their job done. You also have to be aware of the solutions that fit smaller companies vs more mature products. Table of Contents.

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Userpilot

MAY 26, 2021

Love it or hate it, one thing is clear: product onboarding is an important driver of activation and retention in SaaS businesses. If you see onboarding in the broader sense as customer education , there are few things more essential than educating your customer about how to derive value from your product. Conclusion.

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The Product Coalition

JULY 13, 2020

In order to be data-driven, one has to carefully consider the product analytics tools he is using. However, there are so many vendors on the market that it can easy to lose track of which tools are worth consideration. What is a Product Analytics Tool? What is a Product Analytics Tool?

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Gainsight

JUNE 17, 2022

If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success. . Here’s how to pick out the perfect metrics for product-led growth. . Want to learn what data to start keeping track of for PLG?

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Gainsight

DECEMBER 18, 2020

In a recent KeyBanc Capital Markets (KBCM) survey , median churn rates increased from 12.5 percent for private SaaS companies with ARR over $5M in 2020. CAC is the cost you incur by bringing in new customers, such as sales, marketing, salaries, overhead, and onboarding expenses. The average CAC went from $1.35

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Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important.

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Userpilot

JULY 1, 2021

User onboarding is critical for a number of your SaaS metrics – but to do it correctly, you need to understand the difference between proactive vs. reactive onboarding. In this post, we will explain the differences between proactive and reactive user onboarding, their individual benefits, and when to use each.

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Indicative

JUNE 1, 2020

year-over-year growth in 2020. If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. There wasn’t room for fluff in marketing before. What does this information mean for marketers? .

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Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. Step 1: Establish baseline metrics. It’s important to establish baseline success metrics so you can measure success accurately moving forward. Identify gaps in communication and onboarding.

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Amplitude

OCTOBER 16, 2020

As the largest gathering of product leaders, Amplify is where hundreds of teams go every year to learn how to lead digital transformation and build the best product experiences. In 2020, this mission took on new meaning. ” In 2020, there were more than 130 days where more than $2 billion was spent on ecommerce.

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The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? from engineering to sales and marketing?—?around A product-led growth strategy.

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Userpilot

JULY 20, 2021

Are you looking for the best tactics to increase user engagement for your SaaS product in-app? That’s brilliant, as when more of your users/customers continue engaging with your product, your customer retention rate will keep improving. Stickiness is a great measure of the value your product provides to your users.

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Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

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Userpilot

JANUARY 19, 2021

Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.

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Userpilot

APRIL 16, 2021

The LTV/CAC metric measures if the revenue your customers generate for your business justifies the effort you put into acquiring new customers. You can use tools like Userpilot to create contextual onboarding for your users to help them derive value from your product right away and thus improve your average LTV and the LTV:CAC ratio.

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Amplitude

OCTOBER 16, 2020

As the largest gathering of product leaders, Amplify is where hundreds of teams go every year to learn how to lead digital transformation and build the best product experiences. In 2020, this mission took on new meaning. In 2020, there were more than 130 days where more than $2 billion was spent on ecommerce.

Data Visualization 52

Data Visualization Embedded Analytics Onboarding KPIs Analytic Tools 52

Alchemer Mobile

JANUARY 12, 2021

How do we plan to go to market? Use a real-time feedback tool such as Apptentive to quickly identify bugs, receive validation on core features, and inform your product roadmap. We highly recommend reading through our 2020 Mobile App Benchmark Report to see data from 5,000+ active users across 800+ mobile apps.

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Gainsight

MARCH 1, 2021

As such, we often get a sense of the “pulse” of the CS careers market. As such, it is becoming the norm to hire a leader for the entire post-sales journey—from Services/Onboarding to Training to Customer Success Management to Support. Customer Success Is Different in a Product-led Growth Company. Owning the Number Is Key.

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Analytic Tools Data Visualization Onboarding KPIs Customer Experience 52

The Product Coalition

MARCH 18, 2021

A Cision PR Newswire report projects the SaaS market to grow from $158.2 billion in 2020 to $307.3 Are you an enterprise business leader or a start-up leader planning to offer your software product as a SaaS platform? Scalability: SaaS products utilize cloud platforms. SaaS products already have these integrations.

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Mixpanel

JULY 7, 2020

But beyond just being active, a product is made great by users who find enough value to form a habit around their usage of it. For loyal users of Mixpanel, for instance, performing on-the-fly product analysis is about as routine as a morning coffee, workout, or PM standup. Users like Brett: A Mixpanel power user. How we found LUV.

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The Product Coalition

APRIL 25, 2022

Product managers (PMs) are ninjas of aligning people, management, and processes. No product tool or template can save you if you’re not killing it in these three areas. The best product managers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.

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The Product Coalition

FEBRUARY 3, 2022

A product leader’s number-one responsibility involves cutting through the hype and helping leadership understand where that company sits within the value delivery system of a new product. where do product leaders start? This is still very much a niche product (even if it’s exploding within its own niche). With Web 3.0,

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

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ProductPlan

DECEMBER 11, 2019

There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. Companies define the metrics that matter.

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Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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ProductPlan

OCTOBER 1, 2020

Product managers, product leaders, and product executives have no shortage of educational opportunities. From books , podcasts , and blogs to earning certificates and joining online communities , there is truly an abundance of options (read the short Guide to Product Management Resources to learn even more).

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