Product Management University

APRIL 9, 2020

If there was ever a time to make sure your product priorities and marketing messages are in lockstep with the new priorities of your target customers, it’s now. It’s time to “be the customer” and speak their language before we even think about what to build or how to position something. For example….

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

Alchemer Mobile

AUGUST 5, 2020

Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard. WATCH: How Advantis Credit Union created an entirely new product thanks to customer feedback from surveys. Inform or validate your product roadmap. Proactive communication.

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User Testing Finance Customer Feedback Feedback Software 246

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Innovatemap

AUGUST 12, 2021

It was a record year for VC in 2020, despite the pandemic and the economic downturn, according to the National Venture Capital Association. If you have an incredible idea, but not a working product to back it up, one thing is certain: the product vision and the brand must be thoroughly developed.

Startups 52

Startups Product Research User Testing Research Software 52

Innovatemap

OCTOBER 9, 2020

The events of 2020 caused corporations to move digital up on their business roadmap. Product Designer — The role responsible for designing the product’s user interface and user experience. Product Marketer — The role responsible for the product’s go-to-market strategy. Product maturity matters.

Research Software 52

Research Software Customer Experience Product Research User Testing 52

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Ali: I’m a product marketer.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

JANUARY 19, 2021

The more engaged customers move along the user journey the more likely they are to recommend your app (drive WOM), leave positive reviews, and upgrade to a higher plan (expansion revenue). This seems obvious – and yet, 40% of SaaS businesses didn’t even use a welcome screen at all-according to our State of SaaS Onboarding 2020 research.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Userpilot

JANUARY 5, 2021

Shiv Patel, Product Manager and co-founder at Autopilot , a marketing automation platform actually explained it in his Product Drive talk: He calls the phenomenon “fear of the white canvas” and it is dangerously extending your time to value (TTV). How Autopilot replaced their empty states with meaningful examples.

Customer Experience 105

Customer Experience Data Visualization Dashboard Marketing 105

Userpilot

MARCH 11, 2022

An adoption tool like Userpilot will help you understand how users engage with your product through product usage analytics, then use the data to: prioritize your product roadmap based on how users engage with your product’s features. launch new features to the right user segment with contextual in-app messaging.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Gainsight

JUNE 23, 2020

Looking back now, it’s hard to believe that 2020 kicked-off just like any other event year in the fast-paced world of B2B SaaS. . In the end, the human-first approach worked better than getting legal teams involved and we were able to find a positive solution that worked for all parties. Content Production and Delivery.

Events 88

Events Feedback Software Technical Review Systems Review 88

UX Studio: Product Management

SEPTEMBER 16, 2021

The value we deliver to our clients and the positive impact from our work has been recognized by Clutch, the top rating and review platform for business services providers. Message us through our contact form to book a free consultation with our experts. Is there anything we can help you with?

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Research Software User Testing Analytic Tools Feedback Software 59

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. Change your positioning/messaging/pitch You may have the perfect solution for the perfect person, but if they don’t understand how your product will help them, they won’t pay attention. This is the mistake most people make.

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B2C Customer Experience User Friction User Testing 92

Alchemer Mobile

MAY 19, 2021

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. Supporting tech.

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Feedback Software Data Visualization User Testing Customer Feedback 236

Business of Software Conference

FEBRUARY 16, 2021

And so, we went like, pretty deep with those 10 or 12, right, like you share every bit of information you’ve ever had about your company and things like this and then ended up getting his two term sheets in q1 of 2020. April Dunford Positioning BoS USA. What’s the best thing that’s come out of 2020 for you?

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Feedback Software Weak Development Team Customer Communications Customer Experience 59

Userpilot

MAY 26, 2021

This will make using your product feel like playing an MMO game like World of Warcraft! But it’s not sufficient to just be cute with your welcome screen message. This is a product onboarding tool, after all. You want to make use of the welcome screen to help your users reach their desired product outcome as quickly as possible.

Research Software 52

Research Software Feedback Software Onboarding KPIs Product Research 52

Intercom, Inc.

NOVEMBER 27, 2019

. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK.

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Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

FEBRUARY 14, 2021

on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. Check them out below!

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Business of Software Conference

MARCH 30, 2021

And I’ve had messages from people who’ve read it at very difficult or watched it at very difficult times in their life, and it saved lives without over stating it. And I’m, I’m consciously thinking about how I do it, I think, let’s look at 2020. Greg Baugues, Manager & Developer Community at Twilio.

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Weak Development Team Feedback Software Events Customer Experience 52

Innovatemap

MARCH 8, 2021

In the summer of 2020, publicly-traded BIO-Key acquired privately-held PortalGuard, an established provider of large-scale on-premise and Identity-as-a-Service (IDaaS) identity and access management (IAM) solutions. While the acquisition was a major business win for BIO-Key, it brought its own set of marketing challenges.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Software Review 52

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. If 2020 taught us anything, it’s that a passive attitude towards non-discrimination isn’t enough. Frequent touch points and frequent positive interactions. And where does loyalty come from? Communication.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

JANUARY 23, 2020

Rahul has spoken before at Business of Software in USA 2018 about the product-market fit engine and creating something people love to use. BoS Europe 2020 BoS USA 2020. BoS Europe 2020 BoS USA 2020. It’s an altogether different kind of product development. Video, Slides and Transcript below.

User Testing 97

User Testing Customer Experience Feedback Software Research Software 97

Userpilot

NOVEMBER 11, 2020

With just a bit of help – in terms of product positioning and support for their use cases – Adjacent Users can quickly be turned into successful users. In-app Notifications are typically short informational or instructional messages. Product Manager. This falls to the Product Marketer.

Onboarding KPIs 126

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 126

Userpilot

NOVEMBER 18, 2020

What is so attractive about power users is that they help you to market and sell your product. They are enthusiasts, cheerleaders and advocates for your business, who will: Write positive reviews. As Advocates, power users help you to get the word out about your product, for free. Provide testimonials and case studies.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

FEBRUARY 25, 2021

Product-led growth. in revenue in 2020. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic. The first steps that Quoleady, a content marketing agency, takes to onboard SaaS clients to increase their organic traffic. SaaS Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Business of Software Conference

NOVEMBER 19, 2019

BoS Europe 2020 BoS USA 2020. The first one is market relevance. We had a really high market relevant problem, you know DataSift launched just after Arab Spring. Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”?

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

Business of Software Conference

JULY 20, 2020

Online Masterclasses BoS USA Online 2020. So, as a business begins to discover its business model, its product market fit it begins to enjoy the recipe for success or, more specifically, its leaders do. Are there resources available for little bets? And does your organization reward truth-telling? Upcoming Events.

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Weak Development Team Reporting Tools Research Software Data Visualization 75

Business of Software Conference

JULY 2, 2019

Jane Austin (Director of Product Design, Babylon Health) – 10 Easy Ways To Irritate Your Design Team from Business of Software Conference. April Dunford UK Book Launch Tour BoS USA 2019 BoS Europe 2020. And this is first posited by the very excellent Paul Graham, he talked about Maker time and Manager time.

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Weak Development Team Research Software User Testing Analytic Tools 40

Usersnap

AUGUST 26, 2021

or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join those 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue. It also sends a powerful message to your customers that you care. How do I do this?

Feedback Software 119

Feedback Software User Testing Customer Feedback Data Visualization 119