Product Innovation Educators
DECEMBER 16, 2024
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Understanding the Problem Space The primary goal of market research is to validate whether a real problem exists and if customers truly care about solving it.
Product Talk
FEBRUARY 19, 2025
It read: Marketing owns defining the ideal customer profile. Some people argued a different role owned defining the ideal customer profile (ICP) there were votes for product, sales, customer success, and even finance. No one person or role should be defining the ideal customer profile. And then went into details on why.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Product Innovation Educators
JANUARY 20, 2025
Ben shared insights about why many OKR implementations fail and how to avoid common pitfalls. For product managers, this means shifting conversations from feature lists and deadlines to measurable impacts and customer value. The beauty of this system lies in its flexibility and focus on outcomes rather than activities.
The Product Manager Coach Blog
FEBRUARY 4, 2025
The Price of Decision-Making Challenges In a 2022 survey conducted by Airfocus , 56.4% This misalignment leaves little room for thoughtful, strategic decisions, the kind that leads to groundbreaking products and delighted customers. Use this insight to refine your approach. Where did delays occur?
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. This lack of insight makes it impossible for these teams to prioritize.
Roman Pichler
APRIL 7, 2025
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This is unlikely to be the case for disruptive innovations, as I discuss below, as well as specialised products with a comparatively small user base, like tailored IT solutions. Take the original iPhone as an example.
Product Talk
APRIL 16, 2025
Others assumed their users were all experienced developers. Do they pair program with their customers to understand where there are gaps in their documentation or their endpoint coverage? Just like no product can serve every need for every customer, no API can serve every need for every developer. This got me curious.
Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador
Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customer feedback. This strategy is ineffective for developing a valuable product because it does not consider the volume of customer feedback. Product roadmaps must focus on the "now" and allow feedback to inform the "later.".
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love. How to build feedback collection into your workflows to drive continuous improvement. July 14, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT.
Speaker: Jim Morris, Founder, Product Discovery Group
By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customer feedback, they can cycle through ideas quicker, and find the best ones sooner. Developing multiple solutions to address your customers' major pain points.
Speaker: John Mansour - President, Product Management University
With uncertainty surrounding our economical future — and whispers of an impending recession — what insights can we get from our product analytics that’ll put us in the express lane to growth? Analytics that guarantee customer value. September 8, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm BST
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. How to surface feedback misalignment and recognize when it’s time to pivot. February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. March 2nd, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Working with customers to improve product feedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter. How to assess customer value. August 11, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
We want our products to make a difference for our customers as well as our company. We also know that short feedback loops aid in replanning. But how long should those feedback loops be? These minimums will allow us to visualize value sooner and reduce product feedback loops. And how do we see all of those loops?
Expert insights. Personalized for you.
Let's personalize your content