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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.

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The Power of Differentiated Value Crafting a Winning Sales Pitch

Business of Software Conference

They can change their message (their positioning) more quickly than big companies whose brand is already set in stone. By being a guide and helping customers make the right decision for them (even if it’s not you), you build trust and make your pitches truly helpful instead of just salesy.

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How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Intercom, Inc.

With marketing hiring projected to increase 10% by 2026 , this might look easy. This is episode five of Scale , a brand new podcast series on moving from startup to scale up. If you’d like to hear more, you can listen to our full conversation above, or read Hollie’s insights below.

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Unlocking Efficiency: Harnessing the Power of Generative AI in Business Operations

The Product Coalition

A recent study by Gartner revealed that more than 80% of enterprises will have used Generative AI APIs or deployed Generative AI-enabled applications by 2026, highlighting its potential to transform various functions. This improves customer satisfaction and fosters brand loyalty.

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Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

With revenues of $156 billion, SaaS already holds 59% of the market for public clouds, but by 2026, this is predicted to increase by 80% to $280 billion. Companies can rename any software they employ to correspond with their brands through white labeling. What Is Saas? — Brief

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How to Build a Live Streaming Mobile App: The Full Guide

The Product Coalition

TBI Vision projects 1.495 billion SVOD subscriptions by 2026. 80% of the audience would rather watch a live stream from a brand than read its blog. To prove that the market is on the rise, here are some promising numbers. According to Globe News Wire, by 2027, the live streaming market will reach $184.27

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Hospital Mobile App Development 101

Arkenea

One of the app market’s fastest-growing segments, the healthcare app market is anticipated to reach USD 236 billion by 2026. If the app stands out from competitors, includes valuable information, is user-friendly, and offers all necessary features, the impact on the brand can be significant.