Mind the Product

MAY 3, 2017

Alexa Scordato is the VP of marketing at Stack Overflow. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. Understanding the “Why” of Branding. Marketing Stack.

Product Marketing 100

Product Marketing Marketing Branding Advertising 100

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 113

Education Marketing Weak Development Team User Testing 113

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 94

Feedback Software Analytic Tools Research Software Software Review 94

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.

Books 150

Books Technical Review Marketing User Testing 150

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 80

Research Software Data Visualization User Testing Marketing 80

Mind the Product

APRIL 24, 2018

Unlike similar services, Setapp provides a combination of seamless user experience with no advertising, in-app purchases, paid upgrades and curated selection). Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Useful questions for B2B products).

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 145

Education Marketing Weak Development Team Advertising 145

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 96

Intercom, Inc.

JULY 2, 2018

Why does creative advertising have to be so hard? Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams. Which the Brand Design team did – soup to notes.

Customer Experience 199

Customer Experience Advertising Branding Messaging 199

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

JULY 2, 2018

Why does creative advertising have to be so hard? Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams. Which the Brand Design team did – soup to nuts.

Customer Experience 136

Customer Experience Advertising Branding Messaging 136

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

NOVEMBER 24, 2023

TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Acquisition is mostly done through marketing efforts outside of the app. Focus on customer acquisition when: You’re launching a new product and need new customers.

Customer Experience 97

Customer Experience Customer Feedback User Testing Data Visualization 97

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Research Software 40

Innovatemap

DECEMBER 19, 2022

LOVED: How to Rethink Marketing for Tech Products. Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Founder Brand. Liz Wiseman.

Books 52

Books Advertising Branding Customer Experience 52

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 88

Data Visualization User Testing Analytic Tools Customer Feedback 88

I Wonder The Value

JANUARY 4, 2017

What is marketing? Some people may say advertisement, SEO or SNS. Others may say lead-generation or branding. In short, marketing has a lot of activities. That’s why a lot of “XX Marketing” are confusing and sound like a SCAM. To understand those categories helps you to understand right marketing resources.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. Before we dive in, note that a combination of customer personas and segments can provide a detailed and comprehensive view of how a company should market to its target audience. Craft smarter digital marketing strategies.

User Testing 97

User Testing Research Software Customer Experience Feedback Software 97

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The launch phase revolves around building and implementing your go-to-market (GTM) strategy.

Research Software 96

Research Software Feedback Software Onboarding KPIs Product launches 96

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Good user personas help you to design better products for your target users and achieve PMF. So, where do you begin?

Data Visualization 97

Data Visualization Analytic Tools Research Software User Testing 97

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. They also trial sales and advertising sales support.

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

The Product Coalition

OCTOBER 30, 2019

Here’s the good news if you’re working on a mobile product: App installs are increasing worldwide. Image Source It’s always good to be in a growing market. They can drastically change your app through analytics, marketing and payment services. There are 100s of options on the market. App Downloads Worldwide.

Analytic Tools 85

Analytic Tools Data Visualization Feedback Software User Testing 85

Userpilot

JULY 30, 2023

You should put more focus on acquisition than retention when you’re launching new features /products or aiming to expand your customer base, or when the market share or churn rate is low. It generally involves creating brand awareness and driving prospects down the marketing funnel until they convert to paying customers.

Customer Experience 89

Customer Experience Customer Feedback User Testing Data Visualization 89

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

NOVEMBER 28, 2022

A high churn rate leads to low customer lifetime value and a negative brand image. There are two reasons for this: Onboarding is where you prove to the customer that your product can solve their problems. They’ve seen your fancy advertising, but the onboarding experience tells them if you were sugarcoating. Lack of connection.

Feedback Software 95

Feedback Software Analytic Tools User Friction Customer Feedback 95

B2B Product Management

SEPTEMBER 29, 2023

It is important to understand the difference between B2B and B2C products as they are essential for you to develop more effective Product, Marketing and Sales strategies. Here is a brief overview of the key differences between B2B and B2C products. Both B2B and B2C marketing are significant for organizations to succeed.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. Product launch manager job description.

Product launches 95

Product launches Product Research User Testing Research Software 95

The Product Bistro

MAY 17, 2016

While it is often desirable to sell direct (also known as the Direct Sales Channel) to customers in the market, that is nearly impossible to achieve as you grow. Usually though, they do not do any market development, or lead finding. This is also commonly called “mass-market resellers” or MMRs. Your mileage may vary.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150