Lenny Rachitsky

MARCH 7, 2024

Startups looking to advertise on TikTok should begin by establishing an organic presence, testing content, and then gradually transitioning to targeted ads. TikTok recommends reacting to trends and refining advertising strategies based on performance, while being authentic and culturally relevant to maximize reach.

Strategy 108

Strategy Product Strategy Advertising User Testing 108

The Product Guy

FEBRUARY 2, 2017

Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Product Talk

DECEMBER 18, 2024

Ideally, this outcome is a two-way negotiation between an executive at the company, often a chief product officer, a chief design officer, a CTO, and the cross-functional product team. In the first case, fast-forwarding through commercials might work, but it’s not going to be great for our advertisers.

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Mind the Product

OCTOBER 18, 2016

Manning had to work out the real issues, says Cagan, and had to address the nervousness about advertising. She teamed up with the CTO to create prototypes, which she then used to articulate her vision and get support from key executives and crucial teams. Adwords came close to not being built.

Analytic Tools 156

Analytic Tools CTO Coach Finance Customer Experience 156

The Product Guy

MARCH 2, 2017

Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Melissa won an Addy Award for Excellence in Interactive Media from the Tri-State Advertising & Marketing Association.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

TechEmpower - Product Management

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. cto , infotech , innovation , product , project , saas This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding. Drop-off on the first page of an application is bad news.

Generative AI 118

Generative AI Artificial Inteligence Feedback Software Customer Experience 118

Intercom, Inc.

JULY 21, 2022

They had occasional advertising here and there. If you have a brand or advertising campaign and you’re working with an external agency, how do you not need to change the workflows that you do internally for that external partnership? You’ll find everyone from HubSpot CEO Yamini Rangan to Calm CTO Will Larson.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Business of Software Conference

FEBRUARY 24, 2021

Born in Peru, and raised as a math and science nerd in New Jersey with a passion for movies and storytelling, Cesar worked in advertising before leaving it all behind to pursue his own personal creative endeavours; among them a personal project – 1SecondEveryday. Cesar Kuriyama // 1 Second Everyday.

CTO 59

CTO Advertising Download Leadership 59

Arkenea

SEPTEMBER 19, 2024

What are the key skills and qualities you believe are essential for a successful CTO in the healthcare tech sector? To me, 3 key skills stand out as critical for success as a CTO. Passion for technology: The CTO role is not a 9-5 job, where one shows up, completes items on a known checklist, and then goes home.

Research Software 52

Research Software Technical Review CTO Coach Data Visualization 52

Userpilot

JULY 27, 2023

Chief Technical Officer The CTO is responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. The company needs a high percentage of this metric to stay competitive.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Lenny Rachitsky

SEPTEMBER 3, 2024

What makes consumer subscription apps unusual is that most don’t have sales teams, which means the product must be able to sell itself organically and through paid advertisements. Specific tactics The fastest way to gauge how likely users are to promote your app is Net Promoter Score (NPS).

User Testing 133

User Testing Feedback Software Framework Onboarding KPIs 133

The Product Coalition

OCTOBER 6, 2020

They can be the head of sales, chief analyst, CTO, or anything else. They also learned how marketers, advertisers, and researchers needed to receive information in order for it to be useful to them. The objective is to deeply understand what we can learn from these activities in the process.” Source: Canvs.ai

User Testing 148

User Testing Data Visualization Product Research Research Software 148

BrainMates

APRIL 30, 2018

The panellists were: Mark Cohen, CTO at Domain. This new idea is going to leverage artificial intelligence to better serve B2B customers with targeted advertising solutions to end customers, or real people out on the street. Mark Cohen (CTO): I’m gonna start crossing over into product land. So what are your next steps?

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

The Product Coalition

NOVEMBER 7, 2019

Simply put, the CTO must choose between (1) staffing an in-house team, and (2) outsourcing the work to an external team. As a CTO or equivalent, you can be engaged in most of the activities related to product development, from choosing the development methodology to setting up the processes.

Technical Review 60

Technical Review Feedback Software Fractional CTO Weak Development Team 60

Gainsight

NOVEMBER 16, 2020

“They had no sales, no advertising, no marketing, nothing but R&D,” recalls an executive vice president of a company that put money into Atari at the time. Wes Bush, Founder and CEO of ProductLed , and Mickey Alon, Founder and CTO of Gainsight PX, discussed this phenomenon in their Pulse for Product session.

Analytic Tools 52

Analytic Tools Customer Experience Reporting Tools Data Visualization 52

Crafty CTO

JULY 28, 2023

I used to run all advertising for NBCUniversal. A few prime translations: It’s OK to day-drink. Now I’m running an $8/month multi-level marketing scheme where the only users who’ve signed up are men who own a collection of MAGA hats. As if this rebranding disaster isn’t enough, our infrastructure is crumbling.

Advertising 52

Advertising Customer Experience Marketing 52

UX Studio: Product Management

NOVEMBER 8, 2021

In August 2021, CTS received a prestigious dotCOMM Award for Marketing, PR, and Advertising Agency 2021. The company believes it can help its clients get better exposure through professional local SEO marketing services, SEO audits, paid advertisements, and web design.

Research Software 78

Research Software User Testing Technical Review Product Research 78

Business of Software Conference

JUNE 20, 2019

Now he’s the CTO. This is free advertisement. Then I spoke with Jason Cohen and you know him he started SmartBear. He sold that and then he started WPEngine. He came here last year I think. And he hired a CEO. He has no direct reports, kind of the Dharmesh model. There’s only very few Steve Jobs and Jeff Bezos.

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87

Business of Software Conference

JUNE 27, 2019

Mikey Trafton, CTO, Alamo Drafthouse Cinemas. But you know advertising what they’re great at so someone else can see that and and feel like hey that’s I do need somebody like that in my marketing department. There are 3 reasons your team isn’t doing what you want them to do, says Mikey Trafton.

Weak Development Team 58

Weak Development Team Reporting Tools Research Software Feedback Software 58

svpg

SEPTEMBER 30, 2016

Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising. Jane sat down with each of these people to get a deeper understanding of their concerns. Others were worried about cannibalization.

Reporting Tools 167

Reporting Tools Analytic Tools Customer Experience Technical Review 167

Intercom, Inc.

JULY 9, 2020

It’s the idea that a product is instead of being sold tops-down, say you will sell to a CTO or a CFO or whoever on the C-suite, it is bottoms-up as in a developer would bring in an Atlassian product like Jira, and would use that. The customer or user acquisition strategy is product-led and follows this concept of land and expand.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Business of Software Conference

NOVEMBER 19, 2019

What we found was that we thought we’d have companies flocking to us to advertise on our algorithm driven news site. We had one of our execs in our New York office. when you saw a news story you want to share on Twitter, you press the button publish onto Twitter, go through our service. And we did have companies come to us.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

FEBRUARY 16, 2021

3:00 James Avery, Kevel: But yeah, so I started it started back in 2009, it took a little while to get a real customer of the ad network, the software to kind of run display advertising and things like that. Like we were targeting people doing kind of traditional display advertising, which, is pretty much dominated by Google.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Business of Software Conference

JANUARY 19, 2021

Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News. DigiDay named her a DigiDay Changemaker.

Advertising 52

Advertising CTO Leadership Customer Experience 52