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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. However, creating effective ad creatives is not always an easy task.

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118
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Can an Advertising-Driven Business Model Coexist With Products That Users Love?

Mind the Product

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible. . Meanwhile, product managers are tasked with maximising this user engagement and also developing revenue from it. Advertising would have to be smarter.

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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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Emotion AI: How Far Can It Go?

The Product Coalition

Instead of a face-to-face conversation, we send chat messages or schedule a video call. This filter is not always beneficial — all too often, the communication is distorted, questions are misinterpreted, and frustration develops as a result. Software development companies develop apps that can detect tension, frustration, and fatigue.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

The expanding value of AI in marketing A recent survey reveals that the marketing and advertising industry has the highest adoption of generative AI. 37% of the 4,500 respondents who work in marketing and advertising reported using AI in their work. Everything, from products to marketing, must incorporate personalization.

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What is a marketing campaign?

Intercom, Inc.

It’s important not to conflate marketing campaigns with advertising campaigns. . Advertising campaigns typically focus on promoting specific products or services on paid channels, while marketing campaigns address customer needs more broadly through a variety of organic, paid, and earned channels. .

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