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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Best product marketing tools. User onboarding tools: Userpilot.

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20 Product Manager Blogs Worth Following in 2022

Userpilot

Userpilot publishes well-researched and in-depth articles on all aspects of product management including product growth, retention, and adoption. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. SaaS Product Adoption: The Ultimate Guide.

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Product Launch Manager Role – Everything You Need to Know

Userpilot

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research. Book the demo!

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How Can Product Leaders Support Continuous Discovery?

Product Talk

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Can we get access to the right tools? Lots of that.

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Dribbble CEO Zack Onisko on building a business around community

Intercom, Inc.

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? We also cover why Dribbble has remained invite-only, how grassroots events have grown the Dribbble brand, and much more. And they said, “An iOS app.”

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Demystifying account-based marketing: How to make it actually work for your business

Intercom, Inc.

In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. A survey from ITSMA and ABM Leadership Alliance found that 45% of marketers report seeing at least double the ROI compared to traditional marketing. Source: ITSMA and ABM Leadership Alliance ).