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Two Development Team Configurations I Lobby Against

Mironov Consulting

But there are some engineering team configurations that I see as problematic.  So 1] Dedicated Bug Fixing Teams Sometimes there’s a push to create development teams specifically to close out bugs and defects, especially after frequent outages or to address long-term system neglect.  This

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Let’s Abandon Customers and Users

Mironov Consulting

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. So let’s abandon the words ‘customer’ and ‘user’ entirely, and be more explicit about who/what we mean. See personas 4 and 7.”

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VR In UX Research: All You Need To Know About VR User Testing

UX Studio

As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing.

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Your Ultimate Guide to Agile Transformation

Agile Velocity

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution.

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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

Customer engagement plays a critical role in your company’s growth and depends on your customer experience. As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What is Customer Engagement? How to Measure Customer Engagement?

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

The old adage that good marketing can’t sell a bad product is true. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development. And that bad marketing or branding could sabotage the success of your products?

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Confronting Innovation Challenges: Behind AllianceBernstein’s Business Transformation Journey

DISQO

At Innov8rs in New York , Alpha’s co-founder Thor Ernstsson was joined onstage by Koley Corte, AllianceBernstein’s Senior VP and Global Head of Business Transformation, for a mind-meld on customer-centricity and corporate innovation in today’s fast-paced world. Get customer perspectives early and execute based on their insights, Thor said.