This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.
It might be the same core product, but it’s a completely different strategy. Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. And it’s an advantage that traditional corporate learning platforms simply can’t replicate.
Using analytics, one can capture actual behavior of customers, ask targeted questions, collect accurate feedback, and repeat the process with much less effort next time. Also, once the analytics process is set up, it is easy to monitor unlike traditional surveys in which one needs to repeat the entire process from scratch.
Experience building 0-1 products, platform/ecosystem products, or marketplaces. The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using Netflixs world-class content delivery ecosystem. B2B Product Managers with no B2C experience. Who would be the best fit for this job?
Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Who would be the best fit for this job?
Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. We also consider the top 10 CCM software products on the market today.
Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” They want to place multiple bets to achieve their financial goals, just like they would in a diversified portfolio investment strategy.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.
Their customers rely on their offline-first mobile app to guide them through complex fieldwork. In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. Who would be the best fit for this job?
Data-driven decision-making: Strong analytical skills, with the ability to use data to drive decision-making and measure success. OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. A person who was focused on B2C products.
As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.
Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Assessing progress on our strategy.
Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C? And should you, as a product manager care about it?
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.
OKRs are an amazing tool to drive business success. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. But your responsibility as a product leader is not to make sure software is delivered. Starting with OKRs is easy. Here are a few common mistakes to avoid.
In 2017, Gartner introduced the concept augmented analytics in his Augmented Analytics is the Future of Data and Analytics report. In the last year, major companies in business intelligence (BI) digital solutions, such as Qlik and Tableau were already investing on it. Voice interaction definitely has a wow factor.
Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Keep in-app upgrade prompts contextual if you must upsell free users. Let’s dive in!
In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. To improve its blog strategy, Better Proposals asked its subscriber base which blog types they read the most so they could focus on creating more. Book a demo and get started!
Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?
Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?
Marketing your SaaS is a complex task involving many roles, one being a growth marketer. A growth marketer helps collect and analyze data , build and run in-app experiences, and implement strategies to drive growth. An important part of being a growth marketer is having the tools to collect data and pivot marketing campaigns.
Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. I can’t say that’s the root cause, but they also they did a good job of building tools for the supply side to engage the supply before they had robust demand.
12 effective ways to grow your business using marketing automation strategies. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. Automatically create onboarding videos with AI video production tools , like Synthesia. Let’s get started.
Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. Source: [link].
B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. Educate customers with in-apptools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.
Gone are the days of selling “software in a box.” Compared to one-time-purchase software, SaaS products offer a few key benefits. Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention? opportunities).
Researching customer onboarding strategies for your SaaS product? Create a welcome series of in-app and email messages to greet users and kick off onboarding. Personalize the customer onboarding experience through tailored in-app messaging based on user behavior and survey responses. Ready to dive in? Book the demo!
Or non-software companies — where IT is squeezed as a cost center instead being the company’s main profit center. When searching for a VP Engineering, they want someone who’s built a lot of software and managed development teams. “I I think writing software would be fun” isn’t a strong selling point. How many/how long?”
It might seem ludicrous how many SaaSapps you can try for free these days. Product-led growth is a popular SaaS go-to-market strategy that uses the product itself to drive customer acquisition, activation, conversion, and retention. It’s called product-led growth. What is product-led growth?
Given the right product growth tools you can transform your product into a self-growth machine. Curious about the tools that make this happen? In this article, we’ll go over 16 tools that each product team may want to have in. TL;DR Product growth tools are softwaresolutions that elevate your product to be a vehicle for growth.
We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?
Software monetization can be complex to deal with. You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth.
Product-led growth (PLG) has been embraced by SaaS companies of all sizes as a scalable approach to growing a business, but it is especially appealing in times of economic uncertainty and soaring acquisition costs like we’re experiencing today. And for today’s guest, Mickey Alon , that’s the best way to run a sustainable SaaS business.
Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.
Involuntary churn vs. voluntary churn: How do they affect SaaS businesses? You can reduce involuntary churn by prompting payment reminders in-app or through email. Instead, run in-app banners reminding them to update their credit card information. This leads to lost revenue for SaaS companies. What is involuntary churn?
It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. Especially if you’re B2C.
This vantage point has helped us better understand what communication strategies work best. The roadmap can serve as an organizational blueprint that binds strategy and execution. Tool proliferation is one of the reasons companies are introducing Product Operations into their organizations. Change is Afoot.
You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Then, create user segments around these similarities.
The video-on-demand platform, since its inception in 2004, has catered to many in the creative market. From hosting videos, organization, and distribution, Vimeo VOD has helped many content creators, mainly in the B2C sector, to upload and embed their content. If yes, you’ve definitely heard of Vimeo at some point.
A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Grass is greener. “We
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content