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Customer Research 101: The Complete Guide for SaaS

Userpilot

The solution seems obvious: improve your customer research process. What is customer research in SaaS? For SaaS companies, this “listening” can take many forms to learn how users interact with their product and uncover areas for improvement. E.g., Test different tooltip designs to find which gets more engagement.

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Google Analytics vs. Customer Analytics: What’s the Difference?

Indicative

To answer this question, you need an analytics solution that captures and visualizes user journeys. If your analytics capabilities are limited to Google Analytics, you won’t be able to answer these business-critical questions. What you need is a platform that integrates product and marketing data across business units.

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Pendo vs Amplitude: Which is the Better Product Analytics Tool?

Userpilot

We also have a quick look at Userpilot as an alternative for each of the tools. TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analytics tools empower teams to make informed decisions on how to add more value and offer a better user experience.

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How to Select Enterprise Onboarding Software as a Large Company

Userpilot

If your company has 250 employees or more, it’s essential that you use enterprise onboarding software to process your new customers. Sure, you could probably afford the financial cost of building your own bespoke onboarding software, but how many customers are you going to lose in the time it takes you to figure all that out?

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Heap vs Pendo: Which is the Superior Product Analytics Tool?

Userpilot

If you've searched for this comparison, you're probably looking for a tool that will help you gain actionable insights to drive your product growth. Whether looking for an alternative to your existing tool or setting up product analytics at your organization, we're here to help. Heap vs Pendo? Book the demo!

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What is first-party data?

Intercom, Inc.

First-party data is information you collect directly from your customers, site visitors, and app users based on their actual interactions with your business across numerous touchpoints – both historical and in real time. These interactions are stored within Intercom’s customer communications platform and shared across all channels (eg.

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Top 15 Customer Engagement Ideas to Improve Retention Rate

Userpilot

No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. We also look at examples of SaaS products with excellent engagement strategies. Let’s get started. Its purpose? To turn them into loyal customers.