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The solution seems obvious: improve your customer research process. What is customer research in SaaS? For SaaS companies, this “listening” can take many forms to learn how users interact with their product and uncover areas for improvement. E.g., Test different tooltip designs to find which gets more engagement.
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If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Amplitude offers deep user interaction insights and advanced analytics to enhance customer engagement. Read on to learn more.
In others, though, it’s clear they’re more of a response to market demand than a well-thought-out solution. A lot of teams have found chatbots to be useful, and some are even adding content tools into their products. It’s about driving the right behaviors that make the solution stick. It’s not just about solving problems.
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Written by content writers who have never used any of those tools, and frankly – have no clue what they are talking about. Because we’re just a different kind of onboarding tool! ?????. There are no one-size-fits-all tools – don’t trust the reviews! Appcues comes second-next, with really nice UX and UI.
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While a bachelor’s degree in a relevant field like computer science, information systems, or statistics is often preferred, it’s not always a strict requirement. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!
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This usually comes in different forms of adapted content, like recommendations based on previous searches, in-app guidance based on user behavior, responses to social media comments, etc. Provide in-app guidance in the form of subtle hints, tooltips , or other in-app messages where users need it.
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In SaaS, this is usually the moment they start a free trial or freemium plan. In SaaS, this is when they upgrade from a free trial to paid, or from a freemium to a premium plan. To make sure existing customers are sticking around, you can: Look into product usage analytics and understand what’s driving customer loyalty.
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