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I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
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Tracking mobile app performance metrics can feel daunting. One look at your mobile appanalytics dashboard, and you just want to shut your eyes and scream in frustration. You aim to extract meaningful insights to improve app performance and user engagement. Ones that track behaviors along those paths.
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Guest Post by: Ryan Pollack (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Andrew Hsu ]. But the world of product management often lacks structure. Customers are dissatisfied with your current product and churn at a high rate. As product managers, these issues come to you ad-hoc. I’m a structured guy.
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I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. And we measure the product team on the volume of interactions commensurate with their level and the product they’re responsible for. Make it Count.
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Customer feedbacksurveys serve as invaluable tools for gathering actionable insights directly from your audience. However, it’s important to know when and how to trigger the forms to gather user feedback , for increased response rate and data credibility. Types of surveys include: Customer Satisfaction Score (CSAT).
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As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Zack began his career as a product designer before moving into product management and then growth roles. And they said, “An iOS app.”
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If somebody asks what’s the job of a product manager, the only correct answer is?—?pretty In traditional businesses, the product manager’s role is spread evenly across several departments or individuals. This requires product managers to maintain a well-organized, streamlined process of product development.
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. It’s important to find KPIs that will provide insight into your business and help uncover underlying issues. Rarely pays out.
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Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new “business messaging and collaboration” product. Because Michael on the product team thinks that people are more likely to retain if they add their co-workers to a new project the week they join.).
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