Userpilot

NOVEMBER 2, 2023

This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Let’s dive right in!

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Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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Userpilot

FEBRUARY 13, 2024

Having a hard time choosing the perfect customer self-service software? This article covers: Key benefits of the self-service method. Important features to look out for in a self-support tool. Seven of the best software tools to choose from, along with their features and pricing. Offer 24/7 support.

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Intercom, Inc.

FEBRUARY 1, 2022

The customer expectation gap has been widely reported on in the years since the pandemic, but our latest Intercom Customer Support Trends Report for 2022 shows that that gap has expanded further than ever. Having this data at your fingertips helps you and your team nail personalization and, ultimately, retain happy customers!

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Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. But how do you know you’re picking the right tools? Amplitude is the best event-tracking software.

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Userpilot

OCTOBER 31, 2022

This article will examine negative personas, what makes them essential for SaaS businesses, and how you can build one. Talk with your sales and customer service teams to better understand your customer profiles. Constantly fine-tune each negative persona with new data from your growing user base.

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Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

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Userpilot

APRIL 8, 2022

Hint: it starts with user feedback. You can watch the full interview on Finding Product-Market fit here , or read this article for a summary of the key points. Prowly collected feedback and found that the feature that helped them grow was a media database. Joanna is the Head of the Prowly Unit at Semrush.

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Intercom, Inc.

JANUARY 5, 2023

Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. Customer service teams are all too often drowning in angry, repetitive tickets, and yet, we don’t seem to focus enough resources on tackling the reasons behind it.

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Lenny Rachitsky

JANUARY 16, 2024

Please send us feedback (or leave a comment ) on anything you think we’re missing, or anything unique about your business that caused you to modify the equation you use. >80%-90%), like some SaaS businesses, you may be able to stop there. B2B SaaS businesses typically monetize in one of two ways— per seat (e.g.

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Business of Software Conference

NOVEMBER 16, 2023

When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well. If you want to sell something – be it software or handbags or cars or bananas – it pays to consider that. Pick up the phone.

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Research Software Feedback Software User Testing Customer Experience 52

Folding Burritos

JANUARY 25, 2018

Or perhaps we’re reaching out to other teams to ask questions like: “Which bugs have been reported this week?”. Create internal dashboards, docs or wiki pages, only to realize that’s where information goes to die, because people can’t find it, don’t understand the tool or forget to go there. How’s that KPI doing?”.

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Intercom, Inc.

FEBRUARY 10, 2021

Here at Intercom, we doubled down on building and shipping features across our conversational support and engagement solutions that would fundamentally shift how our customers communicate with their own. We released our visual campaign builder, Series , last year to empower you to design the most effective multichannel messaging campaigns.

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The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. A holistic CJ approach focuses on a unified experience, providing additional insights into customer behavior at every step.

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Usersnap

SEPTEMBER 27, 2022

Or at least, technologies such as open source bug tracking enabled developers to do amazing things. That, combined with understanding user and customer feedback , has made devs more important than ever within a business. However, there is one big challenge that comes with every new website or app. Test Reports and Analytics.

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Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions.

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Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Collecting and analyzing feedback helps product managers evaluate their products and find ways to improve them.

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The Product Coalition

JULY 3, 2018

Support Hero is an advanced knowledge base system for Saas apps. Help Saas app owners to provide more efficient self help resources to their users. Support Hero is self-service knowledge base that helps companies educate their clients. With Support Hero, you can embed your Help Center within your app.

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The Product Coalition

JULY 6, 2022

The majority of such apps have undergone iterative and incremental development to enhance and improve their features. It is a methodology that is followed by a majority of software development companies today. It is a combination of processes and tools that helps startups create products and features that customers want.

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Userpilot

AUGUST 14, 2023

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.

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Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

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Userpilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. From content creation, localization, image and video generation, or analytics, today we’ll be looking at the best tools that can help streamline various processes in just a few clicks!

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Analytic Tools Feedback Software Data Visualization Reporting Tools 98

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. To truly understand them, you listen to their problems and consider their feedback when you build a solution. They can utilize the product to solve their problem or gain clarity on its use as a solution.

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Intercom, Inc.

JULY 11, 2019

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Move away from this concept and toward the idea of a flywheel instead: feeding energy back into the system instead of success rates diminishing over time. Kaitlin: You’re the General Manager HubSpot’s Service Hub.

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Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. Each method requires different tools to achieve the desired outcome. To be successful, you need to equip your support staff with the right customer support tools to deliver superior customer service.

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Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

MAY 12, 2021

. “Armed with the right data, your team will be able to move the needle on providing personal customer communication at scale” Meaningful insights fuel great experiences, but it can be challenging to draw them out when you’re constantly managing high volumes of inbound conversations.

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Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Specify who can start a conversation from the Messenger to prioritize and manage your inbound support volume during busy times.

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Business of Software Conference

JANUARY 28, 2019

Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. Paul Kenny, Founder, OceanLearning. Upcoming Events.

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Userpilot

APRIL 22, 2024

More and more established businesses – even outside the SaaS industry – have transitioned to product-led growth. This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. The hype about product-led growth is real!

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Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. We cover how our one-click integrations work, how to set them up, and which apps Userpilot integrates with.

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Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Offering self-service support.

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Userpilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. 13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. What do we learn from the best brand activation examples?

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Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. Let’s look at them in detail.

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StubHub

MAY 8, 2019

At the heart of the program is an online portal that provides our business partners, system integrators and third-party developers an entirely new set of application programming interfaces (APIs) to bring innovative ticketing solutions to fans of all stripes. Self-service: Developers are now able to get going faster than before.

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Userpilot

FEBRUARY 1, 2022

Why is product experience important for your SaaS? These are just a few of the questions we answer in this article. We’ll show you how to leverage user analytics, use in-app experiences and user feedback to enhance product experience for better user engagement , reduced churn, and strong relationships with your customers.

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Userpilot

NOVEMBER 20, 2022

This article dives into what a marketing roadmap is and how you can build yours effectively. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Finally, always analyze, test, and refine your process to match new data and information.

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