Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. What is product development?

User Testing 103

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Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth. What is a monetization strategy?

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Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. It can improve customer retention , lifetime value, revenue growth, and product development.

User Testing 104

User Testing Analytic Tools Research Software Feedback Software 104

Intercom, Inc.

JUNE 1, 2018

I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” If you’re building a new iPhone game aimed at children under 12, opinionated articles on the industry aren’t going to help you get traction. At a fundamental level, marketing is about reaching people.

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freshtrax

FEBRUARY 9, 2024

The rapid evolution of generative AI is revolutionizing branding strategies. This article explores the profound impact and potential of how generative AI is being used for branding, with real-world examples. This novel approach showed how generative AI interprets everyday products and explored the potential of AI in brand strategy.

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Generative AI Branding Customer Communications Strategy 59

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). What is a Go-to-Market Strategy?

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User Testing Research Software Feedback Software Strategy 78

Revulytics

DECEMBER 30, 2019

As we close out 2019, I wanted to share some of our most popular software product management articles. A Digital Native Approach to Customer-Centric Product Development. See how tools like in-app messaging and usage intelligence can help you do just that. Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster.

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Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. Developing the actionable tactics and process that you will use to help your customers achieve their goals at each stage.

Feedback Software 98

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

DECEMBER 15, 2023

That’s one of the questions this article answers. By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. This is crucial for developing products or services that have a strong market demand.

Data Visualization 103

Data Visualization Product Research User Testing Analytic Tools 103

The Product Coalition

AUGUST 12, 2020

To help you make a better-informed decision on the next tech partner for your business, we have prepared this guide to hiring the best offshore software development company. Offshore software development has become a popular practice for businesses worldwide. Consider your growth targets and strategies you’re aiming at.

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Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. This article examines the concept of trust in UX design and its importance. It also explores 15 strategies that help UX designers build trust in potential users. A warm welcome message goes a long way.

User Testing 97

User Testing Customer Feedback Customer Experience UX 97

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs. What made them successful?

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97

Userpilot

FEBRUARY 4, 2023

In this article, we dive deep into strategic initiatives, their purposes and types, and how you can use them to improve your SaaS business. You can develop and execute strategic initiatives with the OKR framework. Goal Objectives Strategy Tactics (GOST) marketing plan model. What are strategic initiatives?

Feedback Software 97

Feedback Software Analytic Tools Research Software Product Research 97

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

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UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

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Userpilot

DECEMBER 15, 2022

The article explores what product managers need to consider when choosing the localization tool for their SaaS product. Userpilot is a product adoption platform that supports automatic AI-powered localization of in-app messaging and support center modules. Software localization platform for developers: Localazy.

Research Software 98

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Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 98

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Roman Pichler

APRIL 5, 2022

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. This assumes that you review and update the strategy and roadmap together, an approach I find very useful.) Assess product strategy and adjust if necessary.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Roman Pichler

AUGUST 16, 2022

Listen to this article: [link]. This does not mean, though, that you must like the other person and that you must be happy and smiley all the time—nor does it mean sugar-coating messages, only telling people what they want to hear, and putting up with issues. What is Empathy and What is It Not?

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Product Management Product Manager Product Research Customer Experience 275

Revulytics

NOVEMBER 29, 2018

Instead of simply notifying users by email, it pushed in-app messages about the breach and let users know the application had been compromised through the application itself. Innovative companies like Under Armour recognize this, and are using customer communication channels like in-app messaging for risk management purposes.

Analytic Tools 66

Analytic Tools Feedback Software Messaging Customer Communications 66

Userpilot

APRIL 22, 2024

But what strategies work? In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Analytic Tools 72

Analytic Tools Feedback Software Research Software Customer Experience 72

Userpilot

OCTOBER 10, 2022

In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. It will help you create feature adoption strategies to improve the feature or increase its awareness. 5 Effective strategies to increase feature adoption. Time to adopt.

Onboarding KPIs 91

Onboarding KPIs Feedback Software Analytic Tools Research Software 91

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. A good growth strategy is also data-driven.

Feedback Software 102

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Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 94

User Testing Customer Experience Customer Feedback Data Visualization 94

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? In this article, I'll show you how to successfully market software products using examples from industry influencers and tried-and-tested marketing tactics. What does a software marketing strategy for SaaS looks like?

Feedback Software 97

Feedback Software Analytic Tools Research Software Software Review 97

The Product Coalition

JANUARY 25, 2024

We’d like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article. You’ve probably heard of the following notable examples: Siri Developed by Apple, Siri signaled the era for digital assistants.

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The Product Coalition

DECEMBER 11, 2023

AI for content creation uses artificial intelligence technology to develop and improve various aspects of content development and refinement. Businesses can stay aligned with industry dynamics by analyzing pricing strategies, promotional offerings, and engagement tactics. What is AI for content creation?

Data Visualization 131

Data Visualization Artificial Inteligence Analytic Tools Research Software 131

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Let's look at some SaaS marketing strategy best practices. #1 Not necessarily.

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Feedback Software User Testing Product Research Customer Experience 117

Alchemer Mobile

MARCH 26, 2021

Almost every article started out with a long opening paragraph explaining the importance of mobile. But if you clicked on this article, we’re going to take a wild gamble that you already know that. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy.

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User Testing Customer Experience Feedback Software Research Software 257

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

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Userpilot

MAY 17, 2022

If you’re wondering where to start, this article is exactly what you need. We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. Validate ideas before development. This is a continuous journey. So let’s get started. Keep an updated changelog.

Feedback Software 98

Feedback Software User Testing Product Research Customer Feedback 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Revulytics

MAY 17, 2018

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey. To be most impactful, the message should be delivered when the user is engaged with the application itself.

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Userpilot

OCTOBER 26, 2023

These are the main questions that the article explores. TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. The Ansoff Matrix of Growth Strategies.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines.

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Product launches User Testing Product Research Analytic Tools 98

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

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Weak Development Team Development Marketing User Testing 52