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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. To that end, writing through the lens of the customer and what they do is far more beneficial than content that’s written through the lens of your product and the problems it solves.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

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The host with the most: how to hold an effective virtual meeting

Nulab

In this article, we’ll look at the pros and cons of virtual meetings and then share some tips to help you hone your virtual meeting etiquette. A webinar is a portmanteau of the words ‘web’ and ‘seminar.’ Once you break it down like that, you get a pretty good idea of what it’s all about: virtual seminars. Cloud platforms.

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The host with the most: how to hold an effective virtual meeting

Nulab

In this article, we’ll look at the pros and cons of virtual meetings and then share some tips to help you hone your virtual meeting etiquette. A webinar is a portmanteau of the words ‘web’ and ‘seminar.’ Once you break it down like that, you get a pretty good idea of what it’s all about: virtual seminars. Cloud platforms.

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Deepening Bonds through Team Building: Why btrax Held a Retreat in Hawaii

freshtrax

I’m currently working as a UX researcher at btrax. This article serves as the introduction to a two-part series. Positive emotions lead to creativity and productivity! Drawing from my experiences, I want to share insights gained from organizing a btrax employee retreat held in Hawaii in the fall of 2023.

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The Top 8 Tech Companies to Intern at in 2022

PMLesson's Ace the PM Interview

However, it's very challenging to get a full-time position at many of these companies. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. To learn more, be sure to read our article about getting an internship at Google here.

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15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

Userpilot

In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. Replace generic product tours with interactive walkthroughs. Monitor product engagement to identify at-risk customers.