Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

OCTOBER 16, 2022

And by proactive, we mean well in advance and using multiple channels such as social media, in-app messaging , websites, and other channels. Host customer events. You can host events such as product launch parties or trade shows to gather your customers together. Humans are pre-wired to bond with one another.

User Testing 95

User Testing Feedback Software Research Software Analytic Tools 95

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Time was of the essence, and our message to the CS community would be key.

Events 88

Events Feedback Software Technical Review Systems Review 88

Gainsight

JULY 19, 2019

For those of us in B2B SaaS, we often interact with solution admins, internal champions, or decision-makers, not our end users. To reach end users, we rely on emails, press releases, and events. This detailed hierarchy also makes it easy to create targeted messages based on user activity.

Analytic Tools 53

Analytic Tools Messaging Customer Experience Data Visualization 53

Userpilot

MARCH 14, 2023

Its benefits include: It helps you personalize the customer journey by making it possible to deliver relevant messaging to each user, improving overall customer satisfaction. Improve event-driven marketing efforts Event-driven marketing is the process of triggering marketing messages or contextual flows based on in-app events.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Customer Experience 91

Userpilot

MARCH 14, 2023

To drive upsells , prompt your users with targeted in-app messages tailored to the needs of a particular segment. Userpilot can help you increase your freemium conversion rate with in-app messages that target specific user segments and contextual prompts based on product usage data. Segment users for targeted messaging.

Feedback Software 93

Feedback Software Analytic Tools User Testing Data Visualization 93

Userpilot

MAY 17, 2022

A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Other product launch promotional channels include social media, press releases, in-app announcements , and launch events. It's not just about writing one product announcement message.

Research Software 92

Research Software Onboarding KPIs Product Research User Testing 92

Userpilot

JUNE 19, 2023

In B2B, while user engagement refers to the one who’s actively using your product, customer engagement refers to an account that has multiple users. Using a funnel analysis tool to track in-app events that represent user engagement and optimize your funnel. how users navigate your website). Is it to build the first email flow?

User Testing 86

User Testing Product Research Feedback Software Customer Experience 86

Intercom, Inc.

MARCH 19, 2019

Our Director of Demand Generation, Brian Kotlyar likes to describe the three primary reasons for B2B customer churn this way: Marriage : This happens when one of your customers acquires another, or two merge into a new company. By default, our Messenger shows a small “We run on Intercom” message that links out to more information.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Userpilot

APRIL 18, 2024

Conversion path stages Not all conversion paths are the same but they normally consist of 3 main stages: Attract : users learn about your product, for example, from your blog or social media posts, and decide to visit your landing page. Like blog posts, case studies , or webinars. Conversion path analysis in Google Analytics.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Marketing 86

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Event tagging in Userpilot. Event Occurrence by User view in Userpilot.

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

Userpilot

DECEMBER 3, 2022

In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. For example, engage with customers on social media platforms, write informative blog posts, launch a podcast, and more. What role does customer lifecycle management play in SaaS?

Feedback Software 91

Feedback Software Analytic Tools Data Visualization Customer Feedback 91

Bain Public

AUGUST 13, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on August 21st in collaboration with Acceleprise : The B2B SaaS-focused accelerator. This online event will host a select 8 early stage SaaS companies from it’s Toronto hub! Session Information.

Workshop 52

Workshop B2B Data Visualization Leadership 52

Userpilot

APRIL 23, 2023

Feature promotion – can be achieved with in-app messages, like tooltips or modals. This is easy to do with in-app messages like modals, banners , or tooltips. Then use in-app messaging to introduce those features to them. And when you finish all tasks from the checklist, a modal with a congratulatory message appears.

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization User Testing 88

Userpilot

MARCH 28, 2022

So in this blog post, we will shed some light on: What product marketing and content marketing are. The different content marketing formats include; website blog posts, videos, social media, podcasts, etc. Website/blog : Userpilot’s blog is a good content marketing example. This is what we are going to uncover today.

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Userpilot

MARCH 31, 2021

14-30 days is the most common for B2B companies. Show an interactive walkthrough with tooltips triggered based on custom events, and then send an onboarding email in the first two hours. You can include an onboarding experience for new users that guide them to the activation events. How Long Should Your Free Trial Be?

Analytic Tools 98

Analytic Tools Research Software User Testing Customer Experience 98

Userpilot

APRIL 10, 2023

Large user base: it allows you to increase user population quickly, which is essential for products that rely on the network effect, like social networks, messaging apps, or e-commerce marketplaces. In contrast, the average free trial conversion rate in the B2B SaaS space is around 17%. Loom, the video-messaging app, is great at that.

Feedback Software 77

Feedback Software Analytic Tools User Testing Strategy 77

Amplitude

FEBRUARY 1, 2021

There are bugs to iron out and blog posts to write. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

NOVEMBER 8, 2022

Wynter is a message-testing platform that allows you to collect feedback from B2B customers. Early feedback , however, showed that the market was saturated but in the process, they discovered that there might be a demand for their product from B2B companies. Custom events in Userpilot. Wynter website. Conclusion.

Product Research 89

Product Research Feedback Loop User Testing Feedback Software 89

Userpilot

JUNE 20, 2023

But it’s impractical for most B2B SaaS products. SaaS onboarding isn’t a one-time event where you dump all the product-related info on users. Set up in-app events and analyze product interactions with Userpilot. That approach is fine if you run a simple app that customers can learn to use in minutes.

Customer Experience 90

Customer Experience Onboarding KPIs Analytic Tools Feedback Software 90

Userpilot

OCTOBER 6, 2022

In B2B SaaS, many factors influence customer behavior — from psychological to marketing factors to the overall satisfaction with a product or service. Help your customers to choose your product with outstanding experiences and crystal-clear marketing messaging. How to analyze a combination of a few in-app events with Userpilot.

Analytic Tools 88

Analytic Tools Feedback Software User Testing Customer Experience 88

Product Talk

FEBRUARY 8, 2023

Mohamed Aboshihata is the Head of Product at MediaZilla, a startup that enables studios to package, distribute, and sell event videos. Dan Clem is the Senior Product Manager at Zonar Systems, a B2B company that provides hardware and software solutions for commercial vehicle fleet operators.

Research Software 172

Research Software Feedback Software Analytic Tools Customer Communications 172

Userpilot

FEBRUARY 3, 2023

You can then build a more informed marketing plan that engages customers in their preferred channel, with an impactful message, at the right time. You can invite your users to an interview using different in-app messages, such as slideouts. Create custom events in Userpilot. How do you collect product usage data ?

Analytic Tools 93

Analytic Tools User Testing Research Software Feedback Software 93

Userpilot

JUNE 27, 2022

There are seven common channels for developer marketing: in-app guidance , in-app knowledge bases , blog posts, tech events, Stack Overflow forum, Slack, and Hacker News. For instance, a marketing message for a developer will not apply to a product manager. You can measure this by looking at the number of: Blog views.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

AUGUST 30, 2021

Media, e-commerce, B2B, consumer tech, and fintech industries can and are using product analytics to gain actionable insights into their customers' experiences, helping them develop and grow their products. Tracking custom events. How Product Marketing Managers use product analytics. Segmentation and custom reports. Data funnels.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Reporting Tools 92

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. How is enterprise SaaS marketing different from downmarket/SMB-B2B SaaS marketing? When you go from B2B SaaS marketing to enterprise or vice-versa, it’s not just the target audience that changes but the methods behind every marketing campaign as well.

Enterprise 91

Enterprise Strategy Marketing Outbound 91

Userpilot

APRIL 18, 2023

Userpilot is a customer success platform that can help you trigger personalized in-app messages, create surveys, and access advanced product analytics to grow your SaaS. Introduce yourself to new customers as they sign up First impressions matter—that’s why you must welcome your users with a greeting message as soon as they signup.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience User Testing 91

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238

Userpilot

JULY 20, 2021

You’ll know what you need to tweak, like: Product messaging. Many B2B SaaS users dislike product tours. Push the user to adopt the feature from step 2 only *if* the user has actually completed the action from step 1 – as we would know from custom events. You can use Userpilot to create similar in-app messages like Ahrefs.

Feedback Software 98

Feedback Software Research Software User Testing Customer Experience 98

Userpilot

SEPTEMBER 20, 2022

92% of B2B buyers are more likely to make a purchase based on a trusted review. It could be as simple as hosting a social event that brings the community together. Creating good, shareable consumer experiences through events gives them something to show off on their social profiles. Outreach social media post with hashtags.

Feedback Software 79

Feedback Software Branding Customer Experience User Testing 79

Userpilot

AUGUST 24, 2022

Aeroleads is a web-based lead generation software that finds B2B data. Slack is a communication tool that offers real-time messaging. You can use onboarding checklists and in-app messages to serve as a guide to help your new customers understand your product and its features. You can set up different event types for booking.

Analytic Tools 95

Analytic Tools Feedback Software Research Software Reporting Tools 95

Userpilot

JULY 19, 2021

Send a personalized in-app welcome message when a new user signs up. In addition, the same research shows that companies that successfully engage their B2B customers achieve 63% lower churn, 55% higher share of wallet, and 50% higher productivity. It allows you to deliver the right message to the right group at the right time.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. Blog posts ?—?your Newsletters ?—?a didn’t take too much effort.

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Userpilot

JULY 20, 2023

Best AI writing tools for the content creation process: Userpilot’s onboarding AI writing assistant: use AI to generate engaging content for your in-app messaging prompts (modals, tooltips, etc.). CopyAI: generate social media posts, emails, blog titles, landing page copy etc. SurferSEO: AI-generated blogs, SEO optimized.

Analytic Tools 84

Analytic Tools Feedback Software Data Visualization Reporting Tools 84

Userpilot

MAY 30, 2023

Allowing you to personalize your marketing messages better. Although more than 50% is ideally a good satisfaction benchmark , Retently’s CSAT benchmark showed that the average CSAT score of B2B SaaS businesses is 65%. Choose a target audience based on their segment, specific conditions, or events. CSAT survey example.

Customer Feedback 74

Customer Feedback User Testing Feedback Software Product Research 74

Userpilot

NOVEMBER 22, 2022

Thus, they help you customize your brand’s messaging and content strategies to the needs of each segment. You can also fine-tune the in-app marketing messages plus offer more timely and contextual customer service. Firmographic segmentation classifies B2B users according to their shared organization attributes.

User Testing 93

User Testing Research Software Customer Experience Feedback Software 93

Userpilot

JULY 26, 2021

We’ve compiled a list of two books , two blogs, two podcasts, and three resources on product growth for you. In both B2B and B2C, buyers want to self-serve. Then pick two or three activation events for each user segment. And build interactive walkthrough experiences to guide users to the activation event.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98