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B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. Enjoy the B2B Product Manager November issue. 7 Tips for Positioning Greater Strategic Value & Differentiation. View Previous Issues of The B2B Product Manager. View the magazine.

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B2B Product Manager Magazine December 2020

Product Management University

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Shorter sales cycles and competitive differentiation. Request a consultation to see how Proficientz can help you deliver better results with less effort. View Previous Issues of The B2B Product Manager. View the magazine.

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How Asana builds b2b product loyalty through design

Mixpanel

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

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How Asana builds b2b product loyalty through design

Mixpanel

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

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5 Truths of Building a Product Launch Strategy

Amplitude

Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. Positioning starts with understanding the target audience(s) for your product. Is it to generate additional revenue from existing markets?

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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. At PricingSaaS, over 3000 B2B SaaS pricing pages are tracked and here is what they have observed: 6 out of 10 companies in our Top 100 PLG index updated their pricing pages in the last 90 days.

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424: Lean product management – with Dan Olsen

Product Innovation Educators

He is a well-known product management trainer, consultant, and speaker. Segment the market by: Demographics (or firmographics for B2B). We make sure our MVP addresses those differentiating needs. He is a well-known product management trainer, consultant, and speaker. Dan Olsen is a returning guest to the podcast.