Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Specifically on the B2B side, we’re also looking at where has the business come from and where are we seeing revenue and pipeline popping?

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Sachin Rekhi

FEBRUARY 16, 2020

For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals. Execution: Metrics Dashboards. Too many metrics as well as too few metrics are both challenges that can make dashboards ineffectual.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software User Testing 217

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. What is B2B market segmentation? What are the two approaches to B2B market segmentation? What is macro segmentation in B2B marketing?

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Userpilot

MAY 27, 2025

For example, say a user opens your app, skips the onboarding tutorial , and heads straight to the dashboard. For example: Suppose users are dropping off before finishing their dashboard setup. Mobile analytics : Track metrics like active users, activation rate, drop-offs, and top screens with customizable dashboards.

Analytic Tools 96

Analytic Tools Research Software Feedback Software Data Visualization 96

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc. For B2B customers, it is feasible and efficient to have a call for direct feedback.

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Alternatives: AdRoll, Quantcast.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Lenny Rachitsky

MAY 22, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Paragon —Ship every SaaS integration your customers want Vanta —Automate compliance. Tools like Statsig, Gemini summaries, and cohort dashboards make this possible at scale.

Product Research 78

Product Research Data Visualization Research Software Feedback Software 78

The Product Coalition

JUNE 11, 2022

In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. file extracts, reports, and an interactive dashboard. Yet we continue to think our customers won’t mind changing to use our products. But should it? The answer?—?don’t

Customer Experience 158

Customer Experience User Testing Data Visualization Analytic Tools 158

Userpilot

SEPTEMBER 12, 2024

Dealfront is a platform designed to enhance sales and marketing efforts by providing teams with reliable and compliant B2B data. TL;DR Challenge : Dealfront is a B2B platform offering a database of company details, helping sales and marketing teams identify and target prospects. How successful was it? Here’s what he had to say!

Data Visualization 105

Data Visualization Product Research Embedded Analytics Feedback Software 105

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Did you get sick of anything in particular?

Marketing 209

Marketing B2B Branding Data Visualization 209

Userpilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Mixpanel offers advanced user analytics , customizable reports, and an intuitive analytics dashboard. Display in-app notifications with Userpilot.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

The Product Guy

MAY 7, 2020

Note: It would be hard to track and then follow up engineers to update the JIRA if not in standups Proper dashboarding and reporting to be done in JIRA so that required stakeholders are informed of the progress on a regular basis – at least on a weekly basis. This is especially important in the B2B space.

Technical Review 398

Technical Review Product Manager Product Management Onboarding KPIs 398

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

Feedback Software 12

Feedback Software Onboarding KPIs Data Visualization B2B 12

Mixpanel

NOVEMBER 8, 2021

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. One great example was a dashboard aggregation product we developed with a client. For us, it was that act of adding at least three tools to their dashboard. I couldn’t recommend it higher.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

MAY 27, 2025

A PM who did B2B work most of his/her career. OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. Product Manager Conductiv (20202021) : Sole PM in a 30-person B2B SaaS company serving hospital supply chain teams.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

UX Planet

JUNE 1, 2025

Case Study:MINDBODY MINDBODY, a leading platform for health and wellness businesses, used funnel analysis on its Activity Dashboard to better understand user engagement patterns. The True ROI of UX: B2B Redesign Case Studies. 88 doubled seventh-day retention by identifying and optimizing an underutilized extension Amplitude, 2022.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Userpilot

JUNE 2, 2024

Also, you get custom dashboards to view these reports and filter the data. Custom analytics dashboards and reports like funnel analysis for identifying friction Dashboards in Userpilot. Qualtrics Qualtrics dashboard. Main features of Leadspace Designed for B2B marketing and sales teams. Surveys in Userpilot.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

The Product Coalition

JUNE 28, 2020

I did a bit of research on the cost-benefit of having a centralised dashboard to manage client’s ads with the selected channels and running multiple channels for individual clients. While the designer was busy sketching out the interface and other web pages, the dev was equally busy coding the dashboard and figuring out the integrations.

Data Visualization 136

Data Visualization Technical Review Software Review Product Manager 136

Mind the Product

MARCH 7, 2018

This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description. You shoulder the burden and – personally – work out a fix.

Data Visualization 143

Data Visualization Analytic Tools Feedback Software Product Research 143

The Product Coalition

SEPTEMBER 13, 2022

We predict B2B eCommerce site sales will reach nearly $ 1.77 Develop operational dashboards. SaaS platforms work with a B2C sector, so there is little to no B2B support. We predict US retail eCommerce sales growing 16.1% in 2021, going up to $1.06 trillion in the next year. trillion (2022), a 12% increase from 2021.

Data Visualization 147

Data Visualization User Testing Software Development Software Developers 147

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. However, as Lisa experienced, this was not the case in the B2B space. Learn how Lisa (and you) can quadruple your UX research response rates with Userpilot.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Mixpanel

MARCH 16, 2020

I open up Mixpanel with dashboards to explain specific behaviors, which helps me orientate stakeholders and set priorities. The post Metrics that matter to Seelk: How B2B eCommerce companies can measure user engagement appeared first on Mixpanel. Mixpanel: How are you sharing product data with broader organization?

Onboarding KPIs 64

Onboarding KPIs B2B Data Visualization Customer Feedback 64

Amplitude

SEPTEMBER 21, 2020

B2B SaaS Funnel Analysis. B2B SaaS products help users complete a business task. After launching a new feature called “Activity Dashboard,” MINDBODY used a funnel analysis to see how the addition impacted their conversion goal: booking classes. Many operate on a subscription model.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. 56% of B2C companies stated they have a CX or VOC team, which is substantially higher compared to B2B companies.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Product Innovation Educators

AUGUST 14, 2023

Do you have a combination of B2B people, B2C people, and marketplace people? There are also questions like, “How do you maintain or create diversity within your team?” ” There’s certainly demographic diversity, but there’s also just diversity of thought and diversity of experience.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

AUGUST 30, 2021

Product analytics software varies but most have similar features, such as data capturing, customized segmentation, and KPI dashboards. KPI and other custom-built dashboards. Heap’s dashboard. Amplitude’s dashboard. Mixpanel’s dashboard. How Product Marketing Managers use product analytics. Tracking custom events.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Mixpanel

FEBRUARY 10, 2021

B2B SaaS with long adoption cycles), KMs are lagging indicators of work done (e.g. Some tactics I’ve found useful for using metrics: Treat your metrics dashboard like a product. In healthy companies with a strong sense of individual ownership, the thinking goes: If sales can’t or doesn’t sell my product, that’s still my problem. .

Data Visualization 145

Data Visualization Systems Review Customer Experience Reporting Tools 145

Userpilot

APRIL 23, 2021

Benefits of user personas B2B SaaS User Persona Examples B2B SaaS Examples with Multiple User Personas – Userpilot, ActiveCampaign, Kontentino 1. B2B SaaS User Persona Examples. B2B SaaS Examples with Multiple User Persona Examples – Userpilot, ActiveCampaign, Kontentino. All in one dashboard.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Product Talk

SEPTEMBER 4, 2024

Botify is a B2B SaaS company that helps large websites drive sustainable and profitable growth through organic search optimization. Our application consists of dashboards with data, and the filter experience is crucial. Claire says that now it’s much easier to make better product decisions.

Product Research 263

Product Research Onboarding KPIs CTO Coach Research Software 263

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

The Product Coalition

JANUARY 18, 2022

In other words, a supportive hand for all kinds of businesses, from retail e-commerce to B2B software. It offers a collaborative inbox that allows the sales teams to connect with technical support where you don’t have to switch to any app and everything can be done over a dashboard. Yes, Live chat software! Let’s dive in, #1?—?Drift

Feedback Software 158

Feedback Software Customer Communications Software Review Data Visualization 158

Userpilot

FEBRUARY 27, 2025

This is especially true for B2B businesses where sales cycles can take months (making customer acquisition even more expensive). For example, Userpilot has a built-in dashboard for expansion revenue metrics (with customization options). Userpilot s dashboard for account expansion metrics. But you can go deeper than this.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

UX Planet

FEBRUARY 5, 2025

The goal is to anticipate upcoming UX challenges in product developmentsuch as dashboard content or unified navigationbefore they become urgentissues. Related stories Why we never hired a designer What does it mean to be a good B2B in-house designer?

Technical Advisors 80

Technical Advisors Analytic Tools Feedback Software Reporting Tools 80

Userpilot

AUGUST 24, 2023

As the competition in the B2B SaaS space is growing, SaaS companies need even better product analytics to drive product growth. These include retention analysis, customizable dashboards , user profile analysis , and AI-powered analytics. Apart from these, more analytics features will be launched in Q4 of this year.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 98