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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Review stage (BoFu). What is a B2B marketing funnel? But how can you use it?

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10 Interactive Software Walkthroughs With Examples

Userpilot

Frustrated trying to design interactive software walkthroughs that drive activation? TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Use walkthrough software to create flows that educate and encourage users to complete tasks.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

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What are Product Demos and How to Use Them Effectively: 6 Examples

Userpilot

Product demos are a crucial part of the sales process. An effective demo can, thus, help you generate leads and close deals. In this article, we discuss what a product demo is, why they’re important, and how you can create them. We also highlight 6 examples of successful SaaS demos. What is a product demo?

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

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Understanding What is Churn: Your Essential Guide to Retention Metrics

Userpilot

Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer churn? For companies in the Software as a Service (SaaS) sector, monitoring annual churn holds significant importance for understanding how well they are maintaining their client base.