Remove B2B Remove Differentiation Remove Enterprise Remove Roadmap
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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult. Know Your Roadmap.

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Defining Guidelines in Product Management

The Product Guy

Being a product manager in a B2B service company, the question was particularly difficult to answer. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . B2B type of business will focus on different KPIs than B2C type of business.

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

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How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Different customers need to exchange data with different sources, so we have a roadmap to add 15 new connectors this year. Industrial hardware and enterprise software can both be great business.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. Second, expectations are rising for consumer-grade experiences.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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Two Powerhouses, One Vision: How Northpass and Gainsight Will Shape the Future of Digital Customer Education

Gainsight

No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. We gained instant recognition from customer education luminaries who appreciated our refreshing and differentiated narrative in the market.