The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? Solving problems once they’ve been discovered is equally as different between the consumer and enterprise worlds.

User Testing 45

User Testing Enterprise Technical Review Feedback Software 45

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Different customers need to exchange data with different sources, so we have a roadmap to add 15 new connectors this year. Industrial hardware and enterprise software can both be great business.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? Solving problems once they’ve been discovered is equally as different between the consumer and enterprise worlds.

User Testing 40

User Testing Enterprise Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

DOES YOUR PRODUCT ROADMAP CONTAIN WHAT WILL HAPPEN OR WHAT MAY HAPPEN? Are you struggling with how to create and communicate your product roadmap? In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies.

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

DOES YOUR PRODUCT ROADMAP CONTAIN WHAT WILL HAPPEN OR WHAT MAY HAPPEN? Are you struggling with how to create and communicate your product roadmap? In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies.

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

DOES YOUR PRODUCT ROADMAP CONTAIN WHAT WILL HAPPEN OR WHAT MAY HAPPEN? Are you struggling with how to create and communicate your product roadmap? In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies.

Roadmap 40

Roadmap B2C Product Research Leadership 40

The Product Coalition

NOVEMBER 13, 2023

You start spending a lot on marketing and bring in salespeople if you are in B2B (even if you go with product-led growth you would need salespeople, but maybe at a later stage). There is a lot to do there: team topology, work plans (which people often mistakenly call roadmaps), agile processes, and so on. It’s time to grow.

Product Strategy 121

Product Strategy Strategy User Testing Weak Development Team 121

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies. Sanjana’s largest contributions to the Product Management field.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

The Product Coalition

DECEMBER 4, 2023

You start spending a lot on marketing and bring in salespeople if you are in B2B (even if you go with product-led growth you would need salespeople, but maybe at a later stage). There is a lot to do there: team topology, work plans (which people often mistakenly call roadmaps), agile processes, and so on. It’s time to grow.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Roadmaps are shared. On The Margin.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Gainsight

JANUARY 6, 2023

According to the report, “Today, the most successful digitally powered B2B companies are built with a combination of product-led growth for acquisition and adoption, customer-led growth for expansion and retention, and community-led growth for advocacy and engagement. Benchmark: Product Roadmapping With Product Experience Data.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

Product Talk

NOVEMBER 16, 2022

It’s a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. And with that work, we were able to fully transition from a consumer focus—which was not going to be successful—into business and enterprise. Can you share your continuous discovery journey?

Feedback Software 130

Feedback Software Reporting Tools Product Research User Testing 130

Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. It unveils a roadmap, explaining how to seamlessly integrate a community into the heart of the Customer journey.

Customer Experience 52

Customer Experience B2C B2B Books 52

The Product Guy

AUGUST 13, 2020

Being a product manager in a B2B service company, the question was particularly difficult to answer. B2B type of business will focus on different KPIs than B2C type of business. Keeping the end goal in mind, developing roadmap maps out how to get from current stage to the end goal and required resources and support. .

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

DECEMBER 31, 2023

I created a spreadsheet that they needed to fill, that included the customer size (it’s a B2B company), industry, and primary use case for buying the product. Whether your product is B2B or B2C, it’s people who buy it, and these people need to go through a certain journey to be able to say yes (and get others to agree if you are B2B).

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

MARCH 19, 2023

Even when I created a strategic roadmap, it refined the already existing product and extended it, but it didn’t create a whole new thing. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. But as important as my work was, its boundaries were predefined.

User Testing 145

User Testing Framework B2B Document 145

Bain Public

JUNE 28, 2019

In a B2B environment, the sales team often interfaces with buyers. Existing clients, as well as sales prospects, become influencers on the product roadmap. The most toxic relationships a B2B product manager can have are with sales and marketing. The challenges of enterprise product management. We call it ‘featuritis’.

User Testing 40

User Testing B2B Product Marketing Marketing 40

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. Let’s say that when you drafted the bio for your persona, you had learned that the typical user of your B2B app would be using it in an office. Note: If you’re selling B2B products, you probably have different messages for your user persona vs. your buyer persona.

Customer Experience 93

Customer Experience Customer Feedback User Testing Feedback Software 93

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need pricing plan inspiration?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Modus Create

NOVEMBER 9, 2020

This partnership strengthens our team’s toolkit for building and executing product-led growth for our clients by incorporating the world’s #1 roadmap software. is a great tool for enterprises who want to set strategy, capture customer ideas, and overall be prepared going into the build phase of digital product development projects.

Magazine 96

Magazine B2B Roadmap Enterprise 96

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 117

Enterprise User Testing Feedback Software Technical Advisors 117

ProductPlan

JANUARY 7, 2022

Imagine a B2B software company selling a downloadable app that enterprises install on their machines. Add these and other strategic priorities to the product roadmap (or create a standalone digital transformation roadmap ). Example: App maker wants to transition its client-side product to SaaS.

Analytic Tools 93

Analytic Tools Research Software Data Visualization Product Research 93

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Roy Madden

APRIL 4, 2022

By default, Leo Web Alerts will search across the Market Intelligence Bundle, which is a collection of top tier B2B sources including strategy magazines, tech blogs, business magazines, research journals, and trade publications. In our example, we use AND to only track articles that reference both Amazon and product launches.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

The Product Guy

SEPTEMBER 12, 2019

I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. How did it impact our roadmap? Discussing heroes in a different context, I realised a similar process was happening. or “what would make you a rockstar?”.

Product Research 131

Product Research Data Visualization Reporting Tools Product Management 131

Mironov Consulting

JUNE 30, 2017

I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management. In fact, we fire enterprise sales folks who don’t close big deals.

Software Developers 96

Software Developers Software Development Reporting Tools Software Review 96

The Product Guy

AUGUST 30, 2019

Some organizations lean toward execution, with a focus on product artifacts like PRDs, user stories, and roadmaps. How far ahead is your roadmap determined? A roadmap determined too far ahead of time infers a rigid product organization, with little opportunity to incorporate learning and experimentation. Don’t be afraid to ask!

User Testing 128

User Testing Product Research Customer Experience Weak Development Team 128

Gainsight

MARCH 25, 2021

With more enterprises and consumers alike subscribing to cloud-based businesses, the competition and costs to keep users happy have continued to skyrocket. There is a growing war for consumer attention that both B2C and B2B businesses face. More companies took their business functions to the cloud to limit pandemic disruption.

B2C 52

B2C B2B Customer Experience Events 52

The Product Guy

MAY 7, 2020

The path and the steps to reach the destination is defined through a product roadmap. Hence roadmapping is a crucial exercise which can make or break your product. In my opinion, apart from a bad culture, a bad roadmap can also have a devastating impact on your organizational strategy. Product Roadmap. Data vs Intuition.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

UX Studio: Product Management

JULY 12, 2021

Clutch is a reputable field guide for B2B agencies, so we collected each eCommerce web design company with higher ratings in their database. We are thrilled to be among the top B2B business service providers, according to the Clutch Global award and to be a Zeplin Agency Member. . Absolute Web.

Research Software 92

Research Software Data Visualization Feedback Software Analytic Tools 92

Gainsight

MAY 4, 2023

In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies. But a few of us saw the potential for Community in B2B and beyond. It was a pretty narrow use case and a nice-to-have at best. Community members need a reason to come back.

Feedback Software 52

Feedback Software Customer Experience User Testing Product Research 52

Mironov Consulting

AUGUST 23, 2018

I got a lot of good responses from this recent post about the need to frequently talk directly with real customers , especially at B2B/enterprise companies. But most enterprise leadership teams are convinced that they personally understand what customers want. 1) Selling Executive Teams on the Value of Validation.

Customer Experience 110

Customer Experience User Testing Customer Feedback Product Research 110

The Product Guy

NOVEMBER 9, 2017

A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. While salary increase is a complex subject with variables outside of our control, I believe that having a clear product roadmap and strategy is every Product Manager’s responsibility. Research article.

Framework 138

Framework Agile User Testing Research Software 138

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

AUGUST 30, 2023

Roadmaps kill outcomes Fixating too much on roadmaps can get you trapped because it prevents you from exploring creative alternatives. In his session, you’ll learn: How to incorporate AI technologies into your product roadmap. About the author – Ben Williams Ben is an advisor to B2B SaaS companies.

Customer Experience 103

Customer Experience User Testing Customer Feedback Research Software 103