B2B Enterprise Product Marketing Roadmap 
Bain Public
JUNE 28, 2019
In a B2B environment, the sales team often interfaces with buyers. Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. Avoid the Grey Zones - Define the Market. We call it ‘featuritis’.
The Product Coalition
NOVEMBER 13, 2023
When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.
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The Product Coalition
DECEMBER 4, 2023
If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Your product makes sense for your first few customers.
Userpilot
MARCH 8, 2022
Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.
The Product Guy
JANUARY 27, 2017
In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!
The Product Coalition
DECEMBER 31, 2023
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.
The Product Coalition
MARCH 19, 2023
Even when I created a strategic roadmap, it refined the already existing product and extended it, but it didn’t create a whole new thing. Most product people start at this level. In your first product role, you are most likely to work on an existing product and on relatively small changes.
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