Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Target customer 2.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Do you spend too much time thinking about past victories instead of focusing on future success as a product manager ? Current customers have no shortage of internal advocates: Customer success.

B2B 52

B2B Data Visualization Roadmap Product Research 52

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. I will also do away with the notion of a “Product.” Markets need solutions. This consideration is especially true in B2B and B2B2C environments.

Framework 120

Framework Reporting Tools Technical Review Systems Review 120

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7% Any objections?

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Is Freemium?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Amplitude

FEBRUARY 1, 2021

A product launch strategy must include clear choices you are making regarding your target market, your value propositions, sales motions, pricing & packaging, customer success plans and org readiness. Approach your product launch with this mentality and you can both measure and maximize its impact effectively.

Product launches 111

Product launches Strategy User Testing Product Research 111

Intercom, Inc.

MARCH 12, 2020

What hasn’t changed is people’s innate desire to be treated as the valued customers they are while having their problem solved. There are now more ways than ever to help your customers solve their problems. Customers don’t mind knowing it’s automated, but they like it when the experience feels natural and personalized.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. In doing so, you’ll be able to unlock other hidden user personas that you hadn’t accounted for previously. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Guy

JANUARY 31, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

OCTOBER 25, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

JANUARY 5, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 94

B2B Feedback Software Product Marketing Customer Experience 94

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 85

Feedback Software User Testing Product Research Strategy 85

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. It doesn't have to be painful nor does it have to be time consuming.

User Testing 117

User Testing User Friction Customer Feedback Product Marketing 117

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Book the demo!

Feedback Software 89

Feedback Software Research Software Analytic Tools User Testing 89

The Product Guy

FEBRUARY 2, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. “How would you feel if you could no longer use this product?”

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

The Product Guy

JANUARY 27, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Intercom, Inc.

OCTOBER 1, 2020

Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Once you start talking to customers and they start buying your product on the basis of what’s coming around the corner, you’re starting to lose a lot of agility.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Once you start talking to customers and they start buying your product on the basis of what’s coming around the corner, you’re starting to lose a lot of agility.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Userpilot

NOVEMBER 12, 2023

Having no competition isn’t ideal because you have to do all the market validation and education work yourself. Blue Ocean marketing is challenging because users are often unaware that they have a problem your product solves. As you can’t compare your product to others, you don’t know how much you can charge.

User Testing 101

User Testing Research Software Analytic Tools Feedback Software 101

Intercom, Inc.

NOVEMBER 25, 2019

In today’s episode, we discuss the six key elements to an effective product strategy and how to execute it, which we have evolved and adapted from Michael Porter’s famous paper “What Is Strategy?” ” Unique activities : Find the differentiators that make sense for you. Paul: So think about product-market fit.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Andrew Chen

SEPTEMBER 4, 2018

Organic, paid marketing, and LTV/CAC. Why offline products are so compelling for acquiring customers. Cohort analysis and looking for “smile curves” The Power User Curve aka L28. Part 1: User Acquisition. You want to go a couple levels even deeper: How many new customers are you adding?

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Nothing matters more than retention 2.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. It’s all about talking to customers and learning that you’re building something that’s actually useful. Continued usage: If you’ve got a prototype running, people continue to use your product even if it’s bad.

B2C 97

B2C Customer Experience User Friction User Testing 97

Business of Software Conference

OCTOBER 11, 2023

Why these questions should be asked Feedback, performance, and competitor relations Feelings (pride or jealousy) about own company and others Relevance of important values and aspirations Exact choices: Extract the choices that your company makes as attributes What does the company do? What are people doing right now?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Intercom, Inc.

JANUARY 20, 2022

Since then, in anticipation of Intercom’s R&D plan for 2022, we started looking at our internal cadence of productivity and kicked off a project to evaluate each process from ideation to shipping. And sure enough, the feedback was that things were starting to slow down. Being open to feedback. or “Who’s making the decision?”

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Department of Product

AUGUST 22, 2022

And it’s a common problem for product people. Given the vast, expansive nature of ‘product’, it can mean anything from understanding the business model, the new domain you’re operating in, user engagement data or the overall strategic direction of the business. Overall user numbers How many visitors do you have?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. Steli Efti on understanding your customers. Adam Risman: What do you remember most about the earliest days of going and selling this product to customers? What didn’t?

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

ProductPlan

JUNE 6, 2023

Product metrics , sometimes called key performance indicators , are quantifiable data points that an organization tracks and analyzes to gauge a product’s success. They measure everything from user behavior to market performance. It’s important to note that not all product metrics are created equal.

Product Management 94

Product Management Product Manager User Testing Customer Feedback 94

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. You are going to build for these users.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Intercom, Inc.

OCTOBER 29, 2020

Here are a few quick takeaways: Focus on your customers. Don’t just listen to what they say – watch what they do, understand their world and their challenges, and consider how your product integrates and fits in with everything else happening in their lives. Make it easy for customers to talk to you, and vice versa.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209