B2B Engineering Naming Weak Development Team 
Product Management University
DECEMBER 2, 2022
If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.
Userpilot
MAY 1, 2024
With a self-named newsletter and podcast, Lenny is a widely followed product expert. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career.
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Mironov Consulting
FEBRUARY 28, 2024
An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway. Lately, I’m calling this permission to stay focused.
Mironov Consulting
JUNE 27, 2020
That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice. Roadmaps are shared.
Intercom, Inc.
AUGUST 13, 2019
As the head of our Support Ops team, I work daily with my teammates to develop automated solutions that don’t frustrate customers, but empower them. They can also route customer conversations to the team best equipped to handle their questions and can even provide answers to simple customer questions like, “How can I add more users?”.
Mind the Product
APRIL 27, 2017
Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. Eric Ries, in his post “What is customer development? Some product teams will use written methods across both the problem identification and solution definition steps, while others will use visual methods. Written Methods.
The Product Coalition
NOVEMBER 30, 2022
But many, many products are developed without knowing from the start that people want the solution, or even care about the problem. Jobs To Be Done has given us a better way to approach customer development. Teams who implement JTBD often come back with “ Problems To Be Solved.” This applies doubly when we’re talking about B2B.
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