Product Talk

NOVEMBER 16, 2022

If Ellen’s name sounds familiar, you may recognize it because she’s both an active member of the CDH Slack community and was featured in a Product in Practice post about involving engineers in assumption testing. When I was at Meyer Sound, I was in a very central role between customers and engineers. Tweet This.

Feedback Software 130

Feedback Software Reporting Tools Product Research User Testing 130

Mironov Consulting

FEBRUARY 28, 2024

  My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board.     Let’s get a couple of your best thinkers together with a couple of product/engineering leads for some brainstorming. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Social media strategy The approach was to target the B2B customers hence we found the detailed approach to accelerate the social media strategy.

Startups 122

Startups Strategy Technical Review B2B 122

Userpilot

NOVEMBER 2, 2023

Search Engine Optimization (SEO) allows companies to reach more users with their content. Marketing-led growth vs. product-led growth Marketing-led growth strategy vs. sales-led growth strategy Sales-led growth is a business growth approach which, as the name suggests, centers on the sales process.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Management University

OCTOBER 22, 2017

It’s not the second string job of a product manager or engineer. Your question * Name *. The post Product Usability & Its Impact on Revenue appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Process Before Product. This is where most usability issues occur. Case closed!

Customer Experience 113

Customer Experience Certifications B2B Naming 113

Product Innovation Educators

DECEMBER 12, 2021

You likely already know his name, which is Todd Olson, who joined us previously in episode 185. The best teams have collaboration between product management, development, and engineering. Especially for B2B software, roadmaps are a critical part of communicating with customers. 1:45] What makes a product-led company?

Customer Experience 89

Customer Experience B2C Data Visualization Customer Feedback 89

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. all the ingredients of a great startup experience!

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

People-First Product Leadership

SEPTEMBER 17, 2023

Welcome <insert name> We are thrilled to have you join the <insert name> team! Get a high level understanding of Product @ <insert company name> Meet with individuals noted below. Aakash is the product lead at a B2B dev tools startup, a Harvard MBA grad, an angel investor, and a PM coach.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

The Product Coalition

MAY 6, 2020

Research is based on the investigation of each company’s expertise, domain knowledge, reviews, and rankings provided by the high-authoritative B2B analytics hubs and expert teams, such as Clutch.co, TechReviewer.co, IT Firms, GoodFirms.co, SoftwareWorld.co, The Manifest, and others. Fireart Studio Min. project size: $5000 Avg.

Research Software 78

Research Software Analytic Tools Feedback Software Development 78

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. Ellen also mentions that when you link from Typeform to Calendly, it’s possible to set it up so Calendly can prefill the user’s name, email address, and user ID. Yes we really want you! Come get your gift card. Click this link.’”

Product Research 244

Product Research Feedback Software Analytic Tools User Testing 244

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). I see this as the #1 reason why enterprise engineering teams are viewed as unproductive. Names of imaginary customer references? That shouldn’t be hard.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Amplitude

AUGUST 3, 2020

Implementing great product analytics requires product and engineering teams to work together. As a result, engineering tracks only the data that matters, and their work is tied directly to business results. More importantly, the shared source of truth between product and engineering teams lays a foundation for a data-driven culture.

Analytic Tools 72

Analytic Tools Customer Experience Events Engineering 72

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mind the Product

APRIL 27, 2017

Bad Product Manager ” say that: “Written communication to engineering is superior [to verbal communication] because it is more consistent across an entire product team, it is more lasting, it raises accountability.“ . Product Requirements in B2B Software Markets. Personally, I get positive results from detailed written requirements.

Framework 116

Framework User Testing Research Software Feedback Software 116

Userpilot

NOVEMBER 14, 2022

Why should you always start with keyword research before naming anything? You’re pretty much stuck with whatever name you choose, so you must be careful. You don’t want to slap a name on something and call it “done.” To avoid problems, you want to start by ensuring the term or name you want to use isn’t already taken.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

PMLesson's Ace the PM Interview

SEPTEMBER 10, 2020

High pay, the California dream, and snack bars are just a smattering of images that pop in your head when you think of software builders working for big-name tech companies in California. Software Engineers , data scientists, and project managers are smart people. The average salary of a software engineer in Atlanta is about $99,000.

Software Engineering 52

Software Engineering Healthcare Engineering B2B 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. Why Does Freemium Make More Sense for B2C and SMB-B2B?

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Intercom, Inc.

DECEMBER 21, 2021

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. There are plenty of resources and advice on unlocking the secrets of the engineering management career path. But what if the manager role is not for you?

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product Coalition

FEBRUARY 5, 2023

Photo: Daniel Medhurst | Credit: Courtesy of the artist His name is Jaime Meline. The Business Architecture pivot is about shifting between a business-to-business (B2B) model, and a business-to-consumer (B2C) model. The engine of growth pivot is about how you aim to grow your service/product and profitability.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Product Management University

SEPTEMBER 20, 2017

So are the engineers who built it – making your value marginal. Your question * Name *. The post Product Management – Three Tactics for Exerting Stronger Influence & Leadership appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Get Out Of The Building.

Leadership 100

Leadership Product Management Product Manager Certifications 100

Intercom, Inc.

AUGUST 13, 2019

Think about how your support team communicates with customers: they address them by name, use the customer’s account information to tailor their advice, and take notes to help their fellow team members with follow-ups. 4% is also on par with B2B companies like ours that tend to see more complex questions from customers.

Data Visualization 279

Data Visualization Customer Experience User Testing Customer Feedback 279

The Product Coalition

DECEMBER 14, 2019

After in-depth market research, analysis, and long hours of profiling Clutch, GoodFirms, TopDevelopers, LinkedIn, Crunchbase, and a tone of other high-authority B2B ranking platforms and business directories, I can ensure you that they are the best. DCFS (foster care), American Heart Association, and many more.

Analytic Tools 79

Analytic Tools Research Software Software Developers Software Development 79

PMLesson's Ace the PM Interview

MAY 14, 2022

Successful solutions architects and solutions engineers have a highly valuable skillset with a mixture of technical knowledge, communication skills, and B2B sales expertise. Some companies call the role Solutions Engineer, Cloud Architect, or Solutions Consultant. For Google) What is Google Compute Engine?

Research Software 52

Research Software Feedback Software Technical Review Software Review 52

Product Talk

JUNE 1, 2022

Dan is a Senior Product Manager at Zonar Systems, a B2B company that provides hardware and software solutions for commercial vehicle fleet operators. They’ve also begun experimenting with including engineers and even sales people in user interviews, but these are still relatively new practices at Zonar.

Research Software 161

Research Software Product Research User Testing Customer Experience 161

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. You started off in engineering, I believe. Where others might see an uphill battle, Nicolas (Nico) Marchais saw an opportunity.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. Product management under engineering is also a disaster.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. An engineer can use it too to create scalable flows without coding. Source: hyperise.

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Product Management University

JUNE 20, 2017

Product Managers, Designers & Developers/Engineers. Wallet share is the name of the game! The post Win the “Customer Value” Relay Race and Dominate Your Market appeared first on Proficientz - Product Management Training for B2B. Account Managers & Customer Relationship Managers.

Customer Experience 100

Customer Experience Marketing Customer Feedback Leadership 100

UX Studio

APRIL 6, 2023

In addition to focusing on making visually appealing websites, the firm also prioritizes increasing its customers’ online presence through organic search engine optimization. They’ve worked with more than 250 brands like Lowe’s, Walmart, Forbes, and Symphony Sleep, to name a few, and in a wide range of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

In addition to focusing on making visually appealing websites, the firm also prioritizes increasing its customers’ online presence through organic search engine optimization. They’ve worked with more than 250 brands like Lowe’s, Walmart, Forbes, and Symphony Sleep, to name a few, and in a wide range of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Pragmatic Marketing

MAY 14, 2019

By identifying and examining these core obstacles in the order of their typical occurrence, it’s then possible to reverse-engineer a methodology that will help improve new-product launch success. This concept is best illustrated with an example from the consumer marketplace, although it applies equally to B2B technology companies.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Pragmatic Marketing

MAY 14, 2019

By identifying and examining these core obstacles in the order of their typical occurrence, it’s then possible to reverse-engineer a methodology that will help improve new-product launch success. This concept is best illustrated with an example from the consumer marketplace, although it applies equally to B2B technology companies.

Product launches 70

Product launches Magazine Customer Experience Reporting Tools 70

Lenny Rachitsky

APRIL 16, 2024

Most recently, at ThoughtSpot (an AI-enabled analytics vendor) he helped transition their growth motion from a traditional sales-led B2B SaaS model to product-led growth. And in an economic environment where engineering budgets and projects are being cut, getting more impact from work that’s already been done is even more critical.

Onboarding KPIs 99

Onboarding KPIs Customer Experience Analytic Tools Data Visualization 99

Userpilot

APRIL 22, 2021

Compared with software engineering, which started sometime in the 70s, not long ago Product Managers were a part of Marketing departments, and usually handled activities such as Go-To-Market, pricing, competitive analysis, and messaging. These are usually 3rd party products that your engineers decided to use in order to build the product.

Analytic Tools 95

Analytic Tools Product Research Artificial Inteligence Product Management 95

UX Studio: Product Management

JULY 5, 2021

It publicly shares over 100 collaborations with such notable clients as Walmart, PwC, Morgan Stanley, Verizon, Intel, City Bank, and Facebook, just to name a few. . Among its notable clients are House lab, London Rag, Oota, Sofy TV, and Openreel Inc, just to name a few. . A B2B marketing and a web design firm in New York.

Research Software 81

Research Software Analytic Tools Feedback Software User Testing 81