Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 83

Research Software Strategy Customer Experience User Testing 83

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience.

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Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Follow her for a good dose of career advice combined with a neverending supply of positive energy. Susan’s largest contributions to the Product Management field.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. How about Mailchimp’s All-in-One Marketing Platform and Salesforce? How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

BrainMates

SEPTEMBER 19, 2022

This team structure does depend on the current objectives and needs for that specific product, such as increasing employee engagement or getting to product market fit for a specific industry. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing. They are in the advantageous position where they also own the channel.

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User Testing Outbound B2B Inbound 65

UX Studio

APRIL 6, 2023

They provide custom web design services that help clients achieve their brand and digital marketing objectives. Although Parachute can be described as a web design company, they also offer development and digital marketing services. Parachute Design is a website design company, founded by Jay Eckert in 2003.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

They provide custom web design services that help clients achieve their brand and digital marketing objectives. Although Parachute can be described as a web design company, they also offer development and digital marketing services. Parachute Design is a website design company, founded by Jay Eckert in 2003.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 82

B2B Research Software Feedback Software Customer Experience 82

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. Cold inbound interest: You’re seeing cold inbound interest in your product. Why should your target market be so narrow? This is the mistake most people make. Strong emotion: You’re hearing hatred for the incumbents (i.e.

B2C 97

B2C Customer Experience User Friction User Testing 97

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Oren Steinberg

MARCH 7, 2017

B2B and B2B2C startups trying to sell into large corporations know this all too well: big companies like to work with other big companies. By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Intercom, Inc.

JUNE 6, 2019

I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. Liam: Thanks, John. Liam: Definitely.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Post-purchase, you will want to incentivize reviews, as review sites play a key part in purchase decision making as markets mature.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

JANUARY 16, 2019

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. Is your model primarily inbound or outbound? it all “works”. Sales doesn’t need to be a cost center. Steli Efti, CEO, Close.io.

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Weak Development Team Data Visualization Strategy User Testing 156

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. Unfortunately, webinars are also too often used as marketing tools. These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MAY 10, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

NOVEMBER 23, 2022

Instead of doing traditional content marketing in a crowded market with much more affluent players, ProfitWell focused on producing different, audience-based content to drive traffic. The markets were pretty okay, if not great, towards the end of 2021. If you enjoy our discussion, check out more episodes of our podcast.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

APRIL 9, 2020

If they’re able to at least come to work and have an environment and a tone of positivity, of purpose, of comfort – where they know that they’re cared about, where they know that they have folks in their corner – they’ll rally behind the mission. So that’s been really nice.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 66

Research Software User Testing Outbound Marketing 66

Andrew Chen

MAY 14, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. The first one is market relevance. We also drove a huge amount of inbound.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 29, 2022

“We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. into B2B software. Our platform is a unified system.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions. How are we moving them through?

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Marketing Weak Development Team Data Visualization Analytic Tools 99