Gainsight

JUNE 24, 2025

But when I started building community at an enterprise B2B company, I realized: people don’t show up just for mugs and hats. And while this stuff is everywhere in consumer apps (Duolingo, FitBit, even Starbucks), it’s trickier in B2B. Plus, their use of peer reviews makes learning social. When it feels worth it.

B2B 40

B2B Data Visualization Systems Review Customer Experience 40

Usersnap

DECEMBER 20, 2024

Marcin’ Insights: We all know itcustomers need to see your message at least three times for it to stick. To make an impact, you need to use different channels to grab their attention and repeat the message until it really sinks in. For example, Previously, users had difficulty finding files due to search limitations.

Data Visualization 52

Data Visualization Feedback Software User Testing Customer Feedback 52

Userpilot

FEBRUARY 9, 2025

The new layout felt confusing, frustration spread, and app review scores took a hit. Reviewing CES survey feedback and session replays helps confirm whether the increase reflects positive adoption or usability issues. You can design a survey like this, no-code, with Userpilot! The problem?

Data Visualization 52

Data Visualization Customer Feedback User Testing Product Research 52

Userpilot

JULY 24, 2025

Effective segmentation is key to sending relevant messages that resonate with your users. Userpilot can help you send behavior-driven, personalized messages to the right users at the right time—all without writing any code. Two messages timed well: one when the trial ends, one after deactivation.

Customer Experience 66

Customer Experience User Testing Customer Feedback Feedback Software 66

Gainsight

MARCH 31, 2025

Specifically for B2B SaaS companies, the average customer acquisition cost (CAC) is 76% higher for new customers than it is for expansion business. According to Benchmarkits 2024 B2B SaaS Performance Metrics Benchmark Report , the average new customer CAC for B2B SaaS companies is $1.76, while the average expansion CAC is only $1.00.

Customer Experience 52

Customer Experience Reporting Tools Strategy Data Visualization 52

Intercom, Inc.

AUGUST 21, 2019

Some 84% of people trust online reviews as much as a personal recommendations, reason enough why every business should be concerned with who reviews their product and what they have to say about it. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

The Product Coalition

JANUARY 18, 2022

If you are looking for something more on Live Chat software, then this post is for you! Yes, Live chat software! In other words, a supportive hand for all kinds of businesses, from retail e-commerce to B2B software. In this post we’ll have a look at some of the top live chat software providers that you can opt for?—?from

Feedback Software 158

Feedback Software Customer Communications Software Review Data Visualization 158

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Landing pages, concierge MVPs, or just conversations can validate direction before code.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

The Product Guy

APRIL 9, 2019

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

Feedback Software 372

Feedback Software Analytic Tools Technical Advisors Strategy 372

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” They were hoping to get a general sense of whether they had more consumer or business users.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

The Product Coalition

AUGUST 12, 2020

To help you make a better-informed decision on the next tech partner for your business, we have prepared this guide to hiring the best offshore software development company. Offshore software development has become a popular practice for businesses worldwide. It’s a cornerstone of an offshore software outsourcing bible.

Software Development 148

Software Development Software Developers Feedback Software Software Review 148

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Review stage (BoFu). It helps you visualize the customer journey. But how can you use it?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security.

Product Research 307

Product Research User Testing Engineering Testing 307

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. Their SVP of Customer Experience Margaret K?dziora

Customer Experience 217

Customer Experience Reporting Tools Research Software User Testing 217

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A  A very big difference.

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Userpilot

APRIL 26, 2024

Do that by choosing the right customer tracking software for your business. To help you out, we’ve come up with a list of the 13 best customer-tracking software solutions in the industry. TL;DR Customer tracking software helps you monitor and analyze your users’ behavior across different channels. Get a demo.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Software Review 105

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

MAY 7, 2024

Frustrated trying to design interactive software walkthroughs that drive activation? TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Use walkthrough software to create flows that educate and encourage users to complete tasks.

Feedback Software 105

Feedback Software Analytic Tools Reporting Tools Customer Communications 105

Intercom, Inc.

NOVEMBER 20, 2018

“You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. How do they describe the category? What features are most appealing?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Product Innovation Educators

SEPTEMBER 2, 2024

For instance, a mechanical pencil designed for architects might command a much higher price than a standard pencil due to its precision, comfort during long drafting sessions, and specialized features like integrated scale rulers. This information could guide product development, marketing messages, and pricing strategies.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

FEBRUARY 25, 2024

Looking for an effective in-app messaging tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

OCTOBER 16, 2022

With Userpilot, you can apply these strategies without having to code. For this, you can calculate software adoption rate, which is the percentage of signed-up customers that become active users. E.g., If you get 100 new signups per month and 25 of them become active, your software adoption rate would be 25%. Churn rate.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Reviews on review sites like G2, Capterra, etc.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

JUNE 2, 2024

Luckily, we’ve listed the 17 best product-led growth software in the market. We’ve included key features, user reviews, and pricing to help you decide. No-code, all-in-one solution for product adoption throughout a customer’s lifecycle. No-code tool for event tracking, reports, and custom dashboards.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Intercom, Inc.

OCTOBER 14, 2019

“The old world of sales was akin to a high stakes poker table” If you’ve tried shopping for software in the last two decades, you’ve likely experienced the old world of sales. As a buyer, you were probably greeted by a message along the lines of: “Interested in our product?

Research Software 162

Research Software Software Review Customer Experience User Testing 162

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

The Product Coalition

APRIL 24, 2023

It can hold feedback from various sources such as customer support tickets, feature requests, surveys, reviews, and social media. Product managers usually choose a tool or piece of software to act as a repository, but really a repository is anywhere you keep feedback — even if it’s on paper in a drawer. That reduces risk.

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144

Intercom, Inc.

FEBRUARY 18, 2019

“Each product has its own nuances which define successful engagement” For example, a B2B productivity tool could define engagement as a certain number of `projects created`, `tasks completed`, `team members added`, `comments left`, `files uploaded`, `projects completed`, etc. for any software business. Keep improving.

Research Software 178

Research Software Customer Experience User Testing Data Visualization 178

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

JANUARY 27, 2021

What about software solutions they have to review based only on a single web page? The Map My Growth team surveyed 98 professionals currently looking for a B2B SaaS solution and used their feedback to compile a list of best practices to better communicate the ease of use. Simplifying software use for all ages.

Research Software 111

Research Software Feedback Software User Testing Data Visualization 111