Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 97

Analytic Tools User Testing Research Software Feedback Software 97

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. What is a user persona?

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 81

Customer Feedback User Testing Feedback Software Product Research 81

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 96

Research Software Feedback Software Onboarding KPIs Product launches 96

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. and What are their pain points? What is a user persona?

Data Visualization 97

Data Visualization Analytic Tools Research Software User Testing 97

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions.

User Testing 97

User Testing Research Software Customer Experience Feedback Software 97

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. As companies scale, they often cannot satisfy customer needs equally well.

Feedback Software 94

Feedback Software Analytic Tools Product Research User Testing 94

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 88

Research Software Strategy Customer Experience User Testing 88

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. This helps you drive retention which is the lifeline of every saas business. This helps you drive retention which is the lifeline of every saas business.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? What is a Go-to-Market Strategy? Get feedback from at least five customers, but many as possible.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 56

Analytic Tools Research Software User Testing Customer Experience 56

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. The event is for anyone responsible for driving growth for their product. But how do you do that?

Customer Experience 102

Customer Experience User Testing Customer Feedback Research Software 102

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

MAY 13, 2021

How to implement a successful product intelligence solution. Product intelligence is integrated software that allows teams to use customer data to continuously make smart changes to products. A product either needs to entertain, inspire, or inform customers. What is product intelligence?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. In 2021, Torres published her book “Continuous Discovery Habits” on how to foster the habits of sustained discovery in product teams.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Do you spend too much time thinking about past victories instead of focusing on future success as a product manager ? Current customers have no shortage of internal advocates: Customer success.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Mixpanel

FEBRUARY 23, 2024

Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be. Segment is a data pipeline tool that collects first-party customer data and sends it to different destinations, so it requires users to go through more setup than the average SaaS tool.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. If you are not performing the above activities, your role may be an another approximation to a Product Manager role. Ultimately the accountability lies with the Product Manager. Specialist PM Roles.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Mind the Product

FEBRUARY 22, 2018

It wasn’t like they already had a solution for what we do or didn’t have budget. Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Our beliefs about them have mostly held up, except the big one of them being our primary customers.

Product Research 93

Product Research User Testing Customer Experience Research Software 93

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 101

Data Visualization User Testing Customer Experience Customer Feedback 101

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Experience 98

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Start by collecting basic user details via user persona surveys at sign-up.

Feedback Software 93

Feedback Software Research Software Analytic Tools User Testing 93

Userpilot

NOVEMBER 12, 2023

As you can’t compare your product to others, you don’t know how much you can charge. This is difficult when companies have no budget allocated for such solutions. It’s difficult to compete against well-established products in highly saturated markets. Also, there’s no ROI data available, so you have to sell on emotions.

User Testing 104

User Testing Research Software Analytic Tools Feedback Software 104

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. When doing so, there are a wide variety of research methods that you can leverage to validate each of your hypotheses.

User Testing 117

User Testing User Friction Customer Feedback Product Marketing 117

The Product HQ

FEBRUARY 6, 2023

Spend time focusing on the challenges or pain points that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Mixpanel

FEBRUARY 2, 2021

At the end of the day, our goal is to grow along with our customers while providing value at every stage of their lifecycle—from inception, to hyper-growth, and hyper-scale. But our old plans were too limited for startups to try out the product, and grow sustainably. . All customer-centric approach.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. the process called customer validation.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 95

Product Marketing Marketing Research Software Feedback Software 95

Andrew Chen

JULY 20, 2020

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them. Those are your Adjacent Users. Personas Are The Wrong Tool.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Andrew Chen

JULY 20, 2020

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them. Those are your Adjacent Users. Personas Are The Wrong Tool.

User Testing 59

User Testing Customer Experience Customer Feedback Research Software 59

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important.

Research Software 69

Research Software User Testing Outbound Marketing 69