Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We didn’t know know if our sales predictions were good or bad.

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One On either side, it’s easy to assume bad intent or have this get personal.  Almost

Software Review 125

Software Review Customer Experience User Testing Technical Review 125

Userpilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Then, create user segments around these similarities.

Data Visualization 91

Data Visualization User Testing Customer Experience Customer Feedback 91

Userpilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand.

Analytic Tools 89

Analytic Tools User Testing Research Software Feedback Software 89

Mironov Consulting

NOVEMBER 2, 2018

Most product companies have a few things in their roadmaps that are specifically for single customers – I call these sales one-offs. Good estimation and busy technical team are the keys to success. Each customer may get unique software, and pays the full cost of supporting that unique stuff over time.

Reporting Tools 108

Reporting Tools Weak Development Team User Testing Feedback Software 108

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Build a product that users love by delivering value and a good product experience.

Feedback Software 83

Feedback Software Analytic Tools Product Research User Testing 83

Lenny Rachitsky

MARCH 5, 2024

When working with Leo’s team, the launch preparations will take on average around 10 hours, versus 50 to 120 hours when managing the campaign entirely in-house. It’s tempting to see Product Hunt as the golden ticket to startup fame. B2B versus B2C). A huge thank-you to Leo for sharing his hard-earned wisdom.

Startups 116

Startups Feedback Software Onboarding KPIs Technical Review 116

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Mironov Consulting

SEPTEMBER 23, 2023

Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work  And any software we build and sell once to the client who paid for it.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. In Marketing, in Product, in Operations… test, learn, test again.

Product Research 151

Product Research User Testing Weak Development Team Embedded Analytics 151

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2. B2B SaaS User Persona Examples.

Analytic Tools 97

Analytic Tools Feedback Software Research Software User Testing 97

Userpilot

DECEMBER 22, 2021

2022 will be the year of data in product – Product Managers will become more and more data-driven in their decision-making, and will offer more personalized product experiences based on user behavior data. This will allow PM to build personalized product adoption experiences on the fly.

Analytic Tools 130

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 130

The Product Coalition

JUNE 17, 2020

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. One of the most powerful things Product Managers rely on for growth in 2020,? leave it to your web developers and marketing team,?—?but

Customer Communications 78

Customer Communications Feedback Software Reporting Tools Technical Review 78

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Business of Software Conference

OCTOBER 11, 2023

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. How is Customer Success correlated with Product Marketing? It boosts word-of-mouth marketing.

Feedback Software 48

Feedback Software Customer Experience User Testing Research Software 48

Usersnap

AUGUST 26, 2021

There’s a lot of details, but the main takeaways of this article are to learn: how to increase product development ROI by utilizing customer feedback methods of collecting and responding to customer feedback the software for managing and analyzing the voice of customers in context. Most recommended customer feedback software.

Feedback Software 119

Feedback Software User Testing Customer Feedback Data Visualization 119

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? vs. A Product Onboarding Tool for Startups.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

OCTOBER 29, 2020

Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss. Be open-minded.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

SEPTEMBER 29, 2022

You can use Userpilot for monitoring product usage, running microsurveys, and developing in-app guidance. Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns. You will get both qualitative and quantitative data on how your customers perceive the product.

Data Visualization 73

Data Visualization Analytic Tools Customer Experience Reporting Tools 73

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. Find Friction Points And Make Product Improvements. Time to Value.

Analytic Tools 87

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 87

Mind the Product

FEBRUARY 22, 2018

Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment. We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies.

Product Research 89

Product Research User Testing Customer Experience Research Software 89

Intercom, Inc.

MARCH 29, 2022

Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. We’re here for you.”

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

SEPTEMBER 23, 2019

With no-code user onboarding tools , it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. UX journey maps are the antidote to product-led marketing , onboarding, and product development that happens for its own sake.

Customer Experience 67

Customer Experience User Testing User Experience Customer Feedback 67

Userpilot

FEBRUARY 27, 2023

User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. TL;DR User onboarding educates new users on how to best use your product to solve their problems and satisfy their needs.

Onboarding KPIs 96

Onboarding KPIs User Testing Customer Experience Customer Feedback 96

Andrew Chen

JUNE 25, 2019

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Cost : Medium. Examples : Lyft: [link].

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Userpilot

FEBRUARY 25, 2021

No coding required- talk to a product specialist today. Let’s see the most common SaaS marketing strategies or playbooks are for 2021. Then we can go into how some of the plays from the legendary marketing playbooks of seasoned marketing professionals have left them undefeated. SEO for SaaS Marketing.

Research Software 62

Research Software User Testing Outbound Marketing 62

The Product Coalition

MARCH 21, 2019

Within a B2B company, I found that there was alignment between the corporate strategy and the business unit strategy, but neither of these matched the functional strategies within the organization and were never implemented. Is the team delivering value every sprint? Is the team delivering value every sprint?

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Mixpanel

AUGUST 3, 2023

How can you align foundational goals between teams? How can you support audience tracking with product analytics? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

How can you align foundational goals between teams? How can you support audience tracking with product analytics? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Andrew Chen

JUNE 25, 2019

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Cost : Medium. Examples : Lyft: [link].

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Mixpanel

AUGUST 3, 2023

How can you align foundational goals between teams? How can you support audience tracking with product analytics? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy?

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Business of Software Conference

APRIL 9, 2021

artisinal software companies and where are you where are you speaking to us today from. So natalie what did you do to to help your team right now? So I think one of the biggest question that people keep asking a lot is around productivity, and like how do you stay productive? Mark Littlewood. Natalie Nagele.

Weak Development Team 40

Weak Development Team Software Review Definition Customer Experience 40

Amplitude

SEPTEMBER 19, 2019

Today, Merci works as a Partner at Lightspeed Venture Partners , investing in early-stage consumer and B2B companies looking to find product-market fit and accelerated growth opportunities. In case you Join us at Amplify to be inspired by Marcelo’s discussion on the creative potential of your product marketing campaigns.

Feedback Software 8

Feedback Software Fractional VPE User Testing Data Visualization 8