UX Planet

JANUARY 22, 2025

Case Study: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. We proposed 4 high-impact solutions through prototypes on Figma. comparison tools and filtering methods).

Data Visualization

Alchemer Mobile

JUNE 23, 2025

In this blog, you’ll learn: What brand health tracking is and why it’s essential for modern brands The key metrics that reveal brand awareness, loyalty, and competitive positioning Best practices for consistent, high-quality tracking and reporting A phased approach to launching and optimizing your tracking program Let’s break it down.

Branding

Userpilot

JULY 22, 2025

To make that happen, onboarding teams often have to stitch together a patchwork of tools. From duplicated messages to siloed reporting, a fragmented tech stack slows you down and breaks the very experience you’re trying to deliver. A study by Rocketlane found that 60% of companies use 4–6 tools just for onboarding.

Onboarding KPIs

Centercode

JULY 25, 2025

Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New? AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x.

User Testing

Userpilot

MARCH 24, 2025

Salesforce Field Service is a market leader with customers including many Fortune 500 companies. Through millions of appointments on billions of pieces of equipment, Salesforce Field Service powers the worlds mobile workforce. A professional with a strong grasp of app performance, security, compliance, and platform guidelines.

Analytic Tools

UX Planet

FEBRUARY 5, 2025

For example, the more technical the product, the larger the designers technology gap that must be filled by an engineer. Im looking at you, in-house enterprise solutions. As a result, it often becomes easier to defend a solution whose benefits are visible in the short term but may prove less suitable in the longterm.

Technical Advisors

Userpilot

MAY 27, 2025

Next, use a product analytics tool like Userpilot to tag these events, capture event data, and visualize how many users move or drop off between each stage. For example: Asana, a project management tool, might track events like “Project Created” and “Project Shared.”

Analytic Tools

UX Planet

MARCH 3, 2025

of marketers reported higher conversion rates in 2023 compared to 2022, as per the samesource. For instance, a B2B software company might target IT Managers or Marketing Directors, tailoring content to address their specific needs, as suggested by Leadfeeder. With our tool, she streamlined tasks and found balance.

User Testing

Gainsight

JUNE 25, 2025

This is the focal point of our on-demand webinar, Unlocking Expansion: How to Spot the Signals That Customers Are Ready to Grow , featuring Taylor Johnston, Senior Director, Gainsight Advisory Services, Gainsight. Here’s where technology comes in. One critical tool for achieving this is the customer success qualified lead (CSQL).

Analytic Tools

Userpilot

JULY 19, 2025

Here’s what information it includes: Demographics: I only capture the persona’s professional occupation relevant to our product’s B2B profile. Pain points: I include the problems and friction points the persona often encounters without our solution, e.g., data silos, slow product adoption , or over-reliance on engineers.

User Testing

Lenny Rachitsky

MAY 22, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Paragon —Ship every SaaS integration your customers want Vanta —Automate compliance. Tools like Statsig, Gemini summaries, and cohort dashboards make this possible at scale.

Product Research

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Analyze geo/language distribution in analytics tools like App Store Connect. Everyone enjoys using mobile apps in their native language.

Analytic Tools

UX Planet

JUNE 1, 2025

Over time, it has evolved from a simple set of metrics into a comprehensive system for understanding user behavior at each stage of the product journey PostHog,2023. Contentsquare reports that 76% of companies using behavioral analytics identify optimization opportunities not possible with traditional analytics alone Contentsquare, 2023.

User Testing

Gainsight

JANUARY 10, 2025

Gainsights latest report, The Customer Success Index (CS Index), conducted in partnership with Benchmarkit, reveals the trends reshaping CS in 2025. Heres how AI is transforming the field: Early Warning Systems: AI enables teams to predict churn months in advance, providing the time and insights needed to intervene effectively.

Data Visualization

AB Tasty

JULY 11, 2025

Download the 2025 report now. GET THE REPORT The challenge of AB Test splitting The problem intensifies when considering the random splits used in A/B tests. What’s the solution? Tools like AB Tasty offer the Mann-Whitney test , a statistical method robust against extreme values and well-suited for long-tail distributions.

Data Visualization

Usersnap

DECEMBER 20, 2024

Imagine release notes that are more than text enhanced with screenshots , videos , and enhanced by feedback tools like Usersnap. It needs to speak directly to their pain and instantly point to your solution. A reliable release notes tool can make this process even smoother by ensuring your updates are clear, engaging, and hassle-free.

Data Visualization

Userpilot

MAY 30, 2025

Chargezoom , a B2B invoicing platform, struggled to keep up with its ever-increasing customer base. I was literally asking my product team to pull a report every other week of who upgraded or downgraded. Solution Chargezooms team was already implementing ChurnZero to deal with their churn problems. Heres how: 1.

Feedback Software

DevelopmentCorporate

AUGUST 9, 2025

Public companies don’t report them, […] The post Win/Loss Rates for Enterprise SaaS: The 2025 Reality Check appeared first on Development Corporate. But there’s one metric that quietly determines whether your forecasts, runway, and board updates hold water — your win/loss rate. The problem?

Enterprise

DevelopmentCorporate

AUGUST 9, 2025

Public companies don’t report them, […] The post Win/Loss Rates for Pre-Seed and Seed-Stage Enterprise SaaS: The 2025 Reality Check appeared first on Development Corporate. But there’s one metric that quietly determines whether your forecasts, runway, and board updates hold water — your win/loss rate. The problem?

Enterprise

Userpilot

FEBRUARY 9, 2025

Monitor product usage made easy with a tool like Userpilot. With a tool like Userpilot, you can easily collect quantitative data like conversion rates and even break them down to see the average conversion duration. Surveys (qualitative data) indicate users find the tool helpful, but some struggle with certain steps.

Data Visualization

Userpilot

JULY 24, 2025

I recently dug through inboxes from the 50+ tools we use across teams at Userpilot (PM, CS, Marketing, Growth). Which is wild because email marketing is still one of the most cost-effective channels for improving product engagement and is a powerful retention tool. See how you can improve user engagement and retention.

Customer Experience

Gainsight

MARCH 31, 2025

Specifically for B2B SaaS companies, the average customer acquisition cost (CAC) is 76% higher for new customers than it is for expansion business. According to Benchmarkits 2024 B2B SaaS Performance Metrics Benchmark Report , the average new customer CAC for B2B SaaS companies is $1.76, while the average expansion CAC is only $1.00.

Customer Experience

Intercom, Inc.

JUNE 22, 2021

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization.

Reporting Tools

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." There will be technical PMs, consumer facing PMs, people who specialize in internal tools vs B2B. We are a real business."

User Testing

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. In our survey, nearly half (47%) of support teams report that inbound volume has increased since the outbreak and by an average of 51% above their normal volume.

Customer Experience

Product Talk

DECEMBER 7, 2022

In my continuous discovery framework, I argue teams need to discover opportunities and solutions. When discovering solutions, the goal is to match each solution to a specific need, pain point, or desire. If you work on a B2B product, you have both customers and users. Tweet This. Who should conduct customer interviews?

User Testing

Product Management Unpacked

SEPTEMBER 23, 2020

A recent report by Pendo.io finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. However, B2B product managers are also very mindful of customers’ needs and wants, but in a different way.

B2C

The Product Guy

MAY 7, 2020

As you climb the ladder, primarily the focus changes from solution and execution to strategy. A Platform PM also concerns himself with stability and safety of the platform. A Growth PM is also part of Platform team as the focus is to improve the experience to increase top of funnel and optimum onboarding experience.

Technical Review

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. And it’s an advantage that traditional corporate learning platforms simply can’t replicate.

Feedback Software