B2C Data Visualization Outbound 
Product Innovation Educators
DECEMBER 16, 2024
He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration.
Intercom, Inc.
MARCH 28, 2022
While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. The answer is yes – it’s both.
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Intercom, Inc.
NOVEMBER 4, 2020
These tips apply broadly to many different conversational support tools , but if you’re an Intercom customer, they’re actionable today and require no engineering work. Resolution Bot can even help speed up self-service by offering relevant answers based on what customers are typing – before they even hit the enter key.
Intercom, Inc.
MAY 24, 2018
When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions.
Lenny Rachitsky
JANUARY 16, 2024
B2B SaaS equations A B2B SaaS business sells cloud-hosted software on a subscription basis (that’s what makes it software as a service—SaaS) to other businesses (that’s what makes it B2B). Examples include Snowflake, Slack, and Jira. B2B SaaS businesses typically monetize in one of two ways— per seat (e.g.
Mironov Consulting
FEBRUARY 6, 2020
A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. It’s important to find KPIs that will provide insight into your business and help uncover underlying issues. But metrics aren’t generic. Rarely pays out. TTV: Time-To-Value.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time? But what does it mean?
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