The Product Coalition

MARCH 9, 2020

The spectrum of companies in Online Dating Market The online dating platforms can be divided into two dimensions regarding the strategy they use: one is the concept differentiations and another is the market focus and we can see that in the image below. Hope you enjoy!

Startups 87

Startups Marketing Reporting Tools Research Software 87

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Here’s what we’ve heard,” and the message was, “Look, momentum is really important.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. These are most likely to be the key differentiators. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Nulab

SEPTEMBER 22, 2021

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Maturity : When you’re in a crowded market, price becomes a crucial differentiator because there are fewer differences, feature-wise, in the products/services offered. Focus groups.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. While they were building Etsy, they also found out about Crafster.org, this time a message board with 100,000 users and were able to tap into another willing market. What’s your differentiator, and how will you maintain it? Cost : Medium. Examples : Lyft: [link].

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Amplitude

DECEMBER 6, 2020

In leveraging your existing behavioral data, you can also design meaningful experiences within your product, deliver personalized messages to your users, and run well-informed experiments to improve how you acquire, engage, and retain your users. Within conversion , differentiating your product from your competitors is key.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Indicative

JANUARY 13, 2021

That centralized view is the defining feature of CDPs and what differentiates them from other similar data software (more on that later). They enable marketers to serve more targeted, effective, and beneficial messages to customers. What they’re about: Exponea is a CDP built primarily for B2C and eCommerce businesses.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Intercom, Inc.

SEPTEMBER 23, 2021

It doesn’t matter if you’re B2B or B2C or any type of business, you know what your customer’s behaviors are. Well, I have a very short message I want to give you, and it is the foundation of customer service and experience. What’s the difference between a repeat customer and a loyal customer? Here it is.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Empathy offers an opportunity to differentiate and connect to break through the noise. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Product Management Product Manager 52

Mixpanel

FEBRUARY 23, 2021

Also, you will find the customers that you paid for may not be good quality customers, or that you’re not making something differentiated enough.” B2B vs. B2C), but also between products of the same category, and even the same company. This way you have as many attempts to get to product-market fit as possible.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Revulytics

OCTOBER 30, 2019

My main message is to encourage a shift in the metrics conversations we have. You could probably replace the words ‘Apple ecosystem’ with ‘everybody’ and you’d have Google Maps’ vision, but our strategy is where we differentiated. A strategy should differentiate you. I’ve been thinking a lot about why this is happening.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

Business of Software Conference

NOVEMBER 26, 2018

That’s not the message they wanted to hear, and so I started my search for the holy grail for a way to define Product-Market Fit, for a way to measure Product-Market Fit, and for a methodology to increase Product-Market Fit. So, and doing it quarterly might fatigue people to see that same message constantly. Rahul Vohra: Sure.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

ProductPlan

JANUARY 17, 2023

Let’s assume that you have established a clear research objective, either an area of inquiry related to your customers’ domain where you’d like to develop some differentiation or a hypothesis you have developed about how your product could improve based on some sort of customer feedback. Finding someone to talk to. Oh, and keep it brief.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Indicative

JANUARY 13, 2021

That centralized view is the defining feature of CDPs and what differentiates them from other similar data software (more on that later). They enable marketers to serve more targeted, effective, and beneficial messages to customers. What they’re about: Exponea is a CDP built primarily for B2C and eCommerce businesses.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. While they were building Etsy, they also found out about Crafster.org, this time a message board with 100,000 users and were able to tap into another willing market. What’s your differentiator, and how will you maintain it? Cost : Medium. Examples : Lyft: [link].

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. This distinguishes it from product tours which don’t differentiate between different users and show them the same guidance whether they need it or not. Let’s get to it!

Data Visualization 98

Data Visualization Feedback Software Customer Experience Customer Feedback 98

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Shep: Especially in the messaging world, which is what you’re all about, you want to make it so it doesn’t appear to be automated. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164