perspectives 
Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
UX Planet
FEBRUARY 1, 2024
Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.
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Product Management University
MAY 24, 2021
From either perspective, it’s the skill level and proficiency of your team as it matures. Here’s the most important perspective when it comes to delivering user value. This is where B2B and B2C product management completely diverge. It’s what your team can do for the customer. Tier 2: Department Value.
The Product Coalition
MARCH 23, 2022
While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators.
Mind the Product
MARCH 11, 2020
This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be. It gave me a great perspective on the culture. My Career Experience. My Top Tips.
The Product Guy
AUGUST 13, 2020
B2B type of business will focus on different KPIs than B2C type of business. The strategic view defines the end goal of a product or a set of product portfolio and put it in perspective. When it comes to measure the success of the product or even product managers, service companies have different criteria from product company.
The Product Guy
APRIL 13, 2018
The same cannot be said about large and complex enterprises. Another observation is that agile is very successful with b2c companies where they are majorly focused on the end customers. In b2c companies, the competitive landscape is changing so rapidly that you have to become agile otherwise competition will eat you up.
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