Product Bookshelf

FEBRUARY 13, 2017

” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. Product Management for Dummies covers all aspects of the role and provides many useful tools and frameworks. Positioning and Market segments.

Product Management 81

Product Management Product Manager Management Management 81

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. We hope this material will help you feel more confident in the coming year.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. These skills include recognizing market opportunities, customer research, product road mapping, and modeling. That said, this position demands proficiency in both technical and social areas within the role.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Product Talk

DECEMBER 7, 2022

Product teams have a variety of research activities they can draw upon when engaging with customers. In my continuous discovery framework, I argue teams need to discover opportunities and solutions. When discovering solutions, the goal is to match each solution to a specific need, pain point, or desire. Tweet This.

User Testing 196

User Testing Reporting Tools Customer Experience Research Software 196

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. This final assumption in particular was no longer true or useful. Define the problems to be solved.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Product Talk

MAY 10, 2023

It involves strengthening your understanding of business outcomes , fostering collaboration in product trios , and cultivating many other habits like conducting regular story-based interviews , mapping opportunities on the opportunity solution tree , and identifying and testing assumptions. Teresa: Who are your typical customers?

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Roadmunk

APRIL 3, 2018

Latif: One of the things I really love is the positioning of this course, which is, how to think like a product manager. I think with some of the other courses that I’ve seen or have been a part of, they teach people the tools. They know how to use a tool, but they don’t know how to use it within the system.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The Product Design Process focuses on thorough user and market research before building a product, and the Google Design Sprint is a fast, 5-day intense method to accelerate decision making. c) Helps increase sales.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

The Product Coalition

FEBRUARY 23, 2022

Although I don’t want to go too deep into user research details here, there’s one aspect of user research that’s often neglected and can slow down our learnings a lot?—?remember The objective here isn’t to fully satisfy every single customer’s need, but o define which customer pains you will address with what solutions.

User Testing 126

User Testing Research Software Customer Experience Product Research 126

The Product Coalition

MARCH 9, 2020

This rising popularity has lead to a huge global user population of up to 220M people using dating platforms. there are a lot of platforms that focus on specific niches (based on specific common interest, religious or ethical, focus on specific type of relationship and so on). The global online dating market was valued at $6,400.0

Startups 78

Startups Marketing Reporting Tools Research Software 78

The Product Coalition

MARCH 26, 2019

You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. The users need the easiest solution, regardless how you solve it. Why this complexity?

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Mixpanel

FEBRUARY 23, 2021

Every business is unique, and metrics frameworks apply differently 5. Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. Every business is unique, and metrics frameworks apply differently.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

MAY 25, 2018

A bit background on myself; I’ve been working in the agile industry, making software for 12 plus years now, and mainly with fast growing venture capital fund and startups in Berlin or with large corporate organizations. Then you start building the product, [and] you deliver the product by shipping code to resilience system at will.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Imaginary Cloud - Design

JANUARY 30, 2020

In the last year, major companies in business intelligence (BI) digital solutions, such as Qlik and Tableau were already investing on it. However, it's essential that businesses don't underestimate those tools' UX design. It doesn’t matter how much potential a tool has if it’s too difficult or too unpleasant to use.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103