The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

JUNE 15, 2020

Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. He’ll guide you through growth teams in B2C companies, key frameworks and principles in growth, acquisition, and retention.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Product Management University

MARCH 8, 2018

If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. Let’s find all customers who don’t have product X and start promoting it.”. Step Back and Think About What You’re Really Marketing & Selling.

Marketing 113

Marketing B2C B2B Workshop 113

Intercom, Inc.

NOVEMBER 11, 2021

We’re here to find out more about his new product design framework — they call it Value Paths — for healthy, sustainable growth. Value Paths: a framework for sustainable growth. I’d love to hear about the framework the title is named after. And trying to improve our success rate over time. Addressing a gap.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Split

JUNE 6, 2019

At large scale companies – typically B2C companies – this switch evolved into a ramp. The experimentation team at LinkedIn has proposed a useful framework for answering this question. As an aside, this phase was added by me; it is not part of the original LinkedIn framework. Ramping Up. 5 Launch Phases.

User Testing 80

User Testing Customer Experience Feedback Software Customer Feedback 80

The Product Coalition

FEBRUARY 15, 2021

including Scrum as a framework?—?work All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Train everybody–without regard to her future position– hands-on in all value-creating activities of the organization.

Agile 178

Agile Startups Technical Review Software Review 178

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. As experience researchers, we’re uniquely positioned to hold people accountable to just that. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. As experience researchers, we’re uniquely positioned to hold people accountable to just that. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action.

B2B 52

B2B User Testing Research Software Product Research 52

The Product Coalition

FEBRUARY 23, 2022

How to Create A Value Proposition: A Four Step Framework You must also think about how you will deliver that value to your customers. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it. Avoid a pitfall of running one small experiment, getting positive results, and calling it a day.

User Testing 129

User Testing Research Software Customer Experience Product Research 129

Roadmunk

APRIL 3, 2018

Latif: One of the things I really love is the positioning of this course, which is, how to think like a product manager. It’s supposed to be a framework that helps you make decisions. It’s a framework based off of Toyota Cotta, which was basically a framework that Toyota used to help all their employees improve.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

The Product Coalition

JANUARY 17, 2021

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. Sounds familiar? Let’s see why it happens.

User Testing 109

User Testing Customer Experience B2B Reference 109

The Product Coalition

MARCH 9, 2020

Importance of Word of Mouth and Trust Word of Mouth is the most important driver of growth to online dating platforms since they all are B2C (business to client) models in need of a massive amount of users, most of the marketing channels costs are punitive (even more if you consider the high competition on this market right now?

Startups 78

Startups Marketing Reporting Tools Research Software 78

Userpilot

NOVEMBER 9, 2021

Tracking a counter metric will help you identify when a positive trend in your north star metric causes a negative trend in any other business aspect. B2B and B2C brands have different focal points when it comes to selecting North Star metrics. Counter metrics help you stay grounded in this regard. How to decide on your Counter Metric.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

JULY 5, 2022

Breakthrough innovation, on the other hand, is dramatic and changes the position of the business in the market. Both faced backlash from the established competitors but ultimately managed to secure a robust position in their markets. This is the idea underpinning the Continuous Discovery Framework by Teresa Torres.

Feedback Software 94

Feedback Software Analytic Tools Research Software Product Research 94

Mixpanel

FEBRUARY 23, 2021

Every business is unique, and metrics frameworks apply differently 5. Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. Every business is unique, and metrics frameworks apply differently.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Product Talk

MAY 10, 2023

That was my first introduction to the continuous discovery framework. Ellen: We had done a lot of consumer research upfront because our company started as a B2C. Teresa: Then you took the Master Class , you learned about the continuous discovery framework. How did you introduce more of the framework to your company?

Product Research 130

Product Research User Testing Feedback Software Research Software 130

People-First Product Leadership

DECEMBER 4, 2023

It also showcases why your organization is uniquely positioned to do so. Do the points above apply to both B2B and B2C? For organizations that use the OKR (Objectives and Key Results) framework, objectives are the targets set to achieve the goals. Subscribe now What’s in a Strategy? Objectives are at a finer granularity.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. These steps are all part of the main framework, providing guidelines on how to design a product. As part of product design, digital teams need to understand exactly which problems a product is supposed to solve.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Business Acumen Institute

SEPTEMBER 4, 2019

Value propositions are the benefits your customers perceive from using your product or your service: cost savings, time savings, revenue generation or a positive impact to daily life. This is vital because it provides a context around decision making: will what we want to do have a positive impact on revenue, and profit?

Research Software 40

Research Software User Testing Product Research B2C 40

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. They are in the advantageous position where they also own the channel.

User Testing 65

User Testing Outbound B2B Inbound 65

Userzoom

DECEMBER 20, 2017

We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions. We have a collection of top UX KPIs and a framework to connect UX KPIs to business KPIs published by UX Magazine. A lot of organizations that we work with have hired senior UX leaders.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

Product Bookshelf

FEBRUARY 13, 2017

” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. Product Management for Dummies covers all aspects of the role and provides many useful tools and frameworks. Positioning and Market segments.

Product Management 81

Product Management Product Manager Management Management 81

Imaginary Cloud - Design

JANUARY 30, 2020

This limits the situations in which audio interactions are positive to a couple of scenarios, like driving a car alone or taking a shower, for instance. But when we can only see a woman, even an artificial one, in that position, we enforce a harmful culture. The second limitation regards the capacity of the human working memory.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. At the heart of it, buyers are aware vendors want to position their product in the best way possible. Increased brand awareness: Word-of-mouth marketing from customers who love your brand builds positive brand awareness and gets more people interested in your brand. Key learnings.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

MARCH 26, 2019

This is because, for most for B2C products, the user is also the customer. For B2C products, these two people are usually the same and that’s why these products are also called consumer products. Understanding the regulatory framework, if any, affecting the process. Understanding partnership dependencies.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

DECEMBER 11, 2018

There are plenty of roadmap models that limit these type of situations, eschewing uni-linear progressions for an alternative, more networked frameworks. One general principle, whether you are working on a B2B or a B2C product, is that your customers are “out there”. So the same technological solutions (email, CRM systems, etc.)

Analytic Tools 60

Analytic Tools Technical Review Data Visualization Customer Experience 60

Userpilot

APRIL 18, 2024

Try a goal-setting framework like SMART. SMART goal-setting framework. The average B2B SaaS conversion rate is around 18-29% , while some B2C companies, like Netflix, get as high as 93%. It offers potential customers a positive experience, provides relevant information, and leads them to the conversion point. In 6 steps.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Marketing 87

The Product Coalition

MAY 25, 2018

Maybe, it’s six weeks or eight weeks depending on how your team works, whether it’s B2C or B2B, whether you ship your product in releases or whether you practice continuous deployment, you have to take the state of your product lifecycle into consideration, so a lot of individually contributing factors here.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Business of Software Conference

NOVEMBER 26, 2018

Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. This framework will work. Our lowest score in that time was 82, our highest 94. We didn’t feel that this was particularly useful information even if it could be good for the ego. ” Very disappointed. Somewhat disappointed.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Gainsight

APRIL 27, 2020

In essence, the argued position is usually either a ‘Yes’ or a ‘No’: clear, decisive, and primarily supported by one’s conviction, with minimal objective information supporting the position. On the other extreme are companies selling directly to consumers (B2C) or small customers (SMB).

User Testing 71

User Testing Customer Experience Customer Feedback Feedback Software 71

Userpilot

APRIL 18, 2024

This type of customer segmentation is commonly used by B2C businesses looking to implement targeted marketing campaigns and tailor their product offerings to different age groups, genders, and so on. For instance, a B2C platform like TikTok, with a predominantly Gen Z user base, will create ad marketing campaigns targeting 15 to 25-year-olds.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Customer Experience 83

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies. You tend to be able to sell slightly more easily, and it definitely helps in a sales position when you’re working for a well-recognized brand like a LinkedIn. Dan: Absolutely.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Brian Balfour

JULY 5, 2017

This post is part of a 5-part series on the frameworks you need to align to grow to a $100M+ company. As you will see in future posts of the series, it informs and deeply affects the other components of the framework like Channel and Model. Subscribe to get the rest of the series and access to the videos.

User Testing 76

User Testing Customer Experience Product Research Startups 76

Intercom, Inc.

DECEMBER 2, 2020

Principles and processes provide us with a systemic and scalable way of repeating the behaviors that we strongly believe will lead to positive outcomes, and help us to avoid repeating past mistakes”. Identify owners and understand who will be impacted by the changes – the DACI decision-making framework can be helpful here.

Engineering 152

Engineering Feedback Software User Testing Systems Review 152