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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?

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Product in Practice: Mapping Business and Product Outcomes to Stand Out in the Job Search

Product Talk

Teeba shared how she applied continuous discovery ideas and frameworks to her job search. It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” In the action phase, I demonstrated how I aligned the product outcomes, identified opportunities, and proposed solutions accordingly.

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Building an Effective Product Feedback Loop

The Product Guy

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Product Talk

Product teams have a variety of research activities they can draw upon when engaging with customers. In my continuous discovery framework, I argue teams need to discover opportunities and solutions. When discovering solutions, the goal is to match each solution to a specific need, pain point, or desire. Tweet This.

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Jobs to be Done Interview Tips for Product Managers

The Product Guy

In my new PM role at a large B2C, I felt lost. How do you conduct customer research and make feedback actionable when your customers vary greatly in their backgrounds? In the JTBD interview, the researcher explores pivotal moments throughout the customer’s lifecycle to map the arc of the customer’s purchase decision.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. This final assumption in particular was no longer true or useful. Define the problems to be solved.

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. I really just love focusing on keeping the customer at the forefront of building great, impactful solutions,” says Kelsey. From this feedback, Kelsey’s team quickly zeroed in on a potential solution.