This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.
including Scrum as a framework?—?work All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? These are my lessons learned on making ‘agile’?—?including
To answer your questions in the most comprehensive way possible, I teamed up with Palle Broe to analyze how leading tech companies are approaching AI pricing and, from that, create a framework to help you make decisions about how to price your own AI products and features. Put them together, and things get dizzying.
Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. Next, their tech lead created some lo-fi mockups in FigJam. Here’s her reasoning: “PMs can sometimes get a bad reputation for wanting to adopt the latest new framework.”
the podcast went from essentially nothing to a top 10 technology podcast in the U.S. with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. To reflect a bit, this was a big year for me. The newsletter nearly doubled (approaching 600,000 subscribers!),
While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it.
A technical product manager is a critical piece of the product management puzzle. For that reason, knowing some common technical product manager interview questions can help – whether you’re a hiring manager or a TPM candidate. In this article, I’ll list the most common/anticipated technical product manager interview questions.
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. Identifying Bottlenecks I write here a lot about the pirates’ metrics framework. I really like this framework as it outlines the human customer journey with your product and breaks it down into distinct categories.
Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique? Share what was most useful to you by leaving a review. Share what was most useful to you by leaving a review. Have a question suggestion for a future episode?
Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique? Product leaders featured in this episode with links to their bio videos: Stefan Radullian, Head of Product Management, Brainloop, a Diligent company. Feedback is a gift!
Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique? Product leaders featured in this episode with links to their bio videos: Stefan Radullian, Head of Product Management, Brainloop, a Diligent company. Feedback is a gift!
Note: This is a big topic that’s best addressed with live examples and interactive frameworks. B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others. Example 2: SaaS Company w/ Inside Sales.
For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. “But due to the many mounting complexities of today’s needs, it often struggles to do so.
This may be due to this new paradigm coming from, and still being restricted to, the realm of data scientists. One of them is the user's resistance due to the fear of the black box (AI tools that make crucial decisions in an opaque way without explaining the rationale followed). Humans shouldn't act like machines. "
A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.
Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The PDP structure contemplates four different phases - research, ideation, execution, and technical assessment - that are then split into twelve steps. Technical assessment. It contemplates 3 steps: 8.
After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. The only exception is some B2C work with financial services and insurance companies. We do live workshops and a ton of speaking engagements. It does work 3% of the time.
Through these failures, I’ve come up with a framework for defining, layering, and communicating an effective product strategy that can close the gap between strategy and execution. There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. Sales has to sell it.
Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. This makes the product loved by our users ( check G2 reviews ). This is the idea underpinning the Continuous Discovery Framework by Teresa Torres. Conclusion.
Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.
There’s a lot you won’t find in other product management books; for example, a comprehensive review of different types of roadmaps, how to get to the next level in your product management career, and a product management skills self-assessment. Product management as a topic is vast. The Whole Product.
Because a new trend is quickly gaining traction in tech and product management: remote work. Of course, this was at the same time that communication technologies were being deployed across the world. The generalization of these technologies over the 1950s and 1960s, with the acceleration of IT from the 1970s onwards, did the rest.
It would focus on news across the tech industry, and key business insights from his own personal experience and interviews with other professionals-all told with a witty editorial perspective. This is what they do: They utilize beta testers in their community by convincing 3-4 users to use the software and review it.
In both B2B and B2C, buyers want to self-serve. In the beginning, software was expensive and purchase decisions were made by highly technical executives. There was a big focus on how the software would fit into the company’s existing tech stack. They interact and work with the following roles: Technical engineers.
Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. That said, this position demands proficiency in both technical and social areas within the role. By enrolling in a product manager course, you have the opportunity to learn fundamental technical skills.
In this article, I will review the differences between the Staff Product Manager and the Senior Product Manager roles, helping you gain clarity and make an informed decision about your career path. They are crucial in crafting policies and frameworks that shape the organization’s approach to product development.
That was my first introduction to the continuous discovery framework. Ellen: We had done a lot of consumer research upfront because our company started as a B2C. Teresa: Then you took the Master Class , you learned about the continuous discovery framework. How did you introduce more of the framework to your company?
Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. Press reviews are kind of blah, sales cycles take too damn long, but you can almost always feel it when it is happening. They’re very trusting, the technically sophisticated, and they really just wanted to get time back in the day.
And companies across the globe have spent a lot of time and effort over the last few months interpreting privacy policies and legal documents, assessing product, processes and marketing strategies, and reviewing vendor relationships to make their products and businesses complaint to the new regulation.
Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. Do the points above apply to both B2B and B2C? Bring together your company strategy and goals onto one page for ease of review. All of these factors impact your ICP.
However, what we can figure out here already is that any kind of product discovery is significantly more low-tech and more affordable, the further to the left side you go. Some people run scrum for fixed goal projects, for example, you’re replacing an existing application with a new one on a different tech stack. hopefully maybe 20%?—?to
I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Technological considerations must include the collection and use of data. This might require a partner strategy.
Review generation user flow. Use the SMART goal-setting framework when defining your objectives and building user flow charts. The SMART goal framework indicates that each goal should be Specific, Measurable, Achievable, Relevant, and Time-bound. ” The SMART goal-setting framework. Build your user flow diagram.
Guest post by Angus McDonald, Senior Product Manager at Terem Technologies, and Kayla Li, Delivery Manager at Terem Technologies Word from Scott: Over the years we’ve helped many different teams uplift in different ways. Are the right mindsets promoted by the frameworks used and organisational structure?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content