B2C Leadership Naming Product Marketing 
The Product Coalition
JULY 31, 2022
If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. So here it is?—?product-market
Good Product Manager
FEBRUARY 9, 2020
Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!) a) Many (most?)
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Good Product Manager
FEBRUARY 9, 2020
Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!) a) Many (most?)
The Product Coalition
DECEMBER 31, 2023
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.
Product Talk
MAY 13, 2020
That new or different human behavior becomes the product outcome that focuses the work of a product team. For another example, let’s imagine a product team working on a B2C subscription product. You’ll learn how to propose and negotiate product outcomes with your leadership team.
The Product Coalition
FEBRUARY 4, 2024
So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.
Product Management Unpacked
AUGUST 8, 2018
It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%
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