Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Climbing the leadership ladder.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product Coalition

FEBRUARY 4, 2024

So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.

Framework 122

Framework Reporting Tools Definition B2C 122

People-First Product Leadership

DECEMBER 4, 2023

There may be secondary or tertiary audiences you serve via some products all in the name of benefitting your ICP. Do the points above apply to both B2B and B2C? ” If you find yourself in this spot, work with leadership to identify priorities and align resources to the agreed priorities. See you soon!

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). So I frame this as a leadership challenge: how do we (as product leaders) let our product managers know that what’s acceptable, and that we’ll intervene when needed? Names of imaginary customer references? Even though it’s not designed yet, can we whip up a UX mockup? A fabricated installation guide?

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. Leadership Product managers must be visionaries to create a disruptive product.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Intercom, Inc.

JULY 9, 2020

And then lastly, we also had a lot of thought leadership content. Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists. We also did a lot of co-marketing. They do so many great things.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

The Product Cafe

NOVEMBER 15, 2022

This typically happens due to unhealthy work-life balances, unclear expectations, and toxic work environments to name a few. I know a friend of mine who was mentally unhappy in a B2B product but found his true calling in a B2C product. have been working on a product leadership report and we would love to have your voice in it.

Product Research 52

Product Research Technical Review Reporting Tools B2C 52

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. You can’t just leave that up to us.”

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

The Product Coalition

JULY 31, 2022

When I studied coaching, one of the coaches who taught us was a guy named Ronnie. Note: if you are in B2C or working in a product-led growth model, you might not have the human signals but rather data signals (you will see some people moving faster than others and have higher adoption or engagement with your product).

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Without proper technical leadership and stakeholder management, Salesforce will irrevocably spread to the organization, causing frustration throughout engineering & product, bypassing many agile practices.

Agile 176

Agile Startups Technical Review Software Review 176

Mind the Product

SEPTEMBER 11, 2017

This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. Focus on Interests, not Positions.

Product Management 115

Product Management Product Manager B2C Management 115

Gainsight

APRIL 17, 2019

Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. I fully believe in the concept of servant leadership. A good CEO is close to their teams. But what does a CEO need? How Gainsight PX made me better at my job.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Amplitude

NOVEMBER 2, 2018

I started in a Technology Leadership Rotational Program at Levi Strauss & Co. After a little over 3 years, I wanted to try my hand at SaaS enterprise products to learn about the differences between B2B and B2C, which brought me to Looker in July of 2017. This was in 2014, around the time on-demand products were really picking up.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

Mironov Consulting

FEBRUARY 6, 2020

These often come from visible, credible consumer tech companies with household names and high transaction volumes. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Gainsight

MARCH 20, 2019

When I think about health scores, it’s hard not to picture the analogy that’s built into the name: health. If you have thousands of customers (or millions in a B2C play), AI and machine learning can be black boxes if they’re accurate. This especially true in a high-touch environment.

Data Visualization 45

Data Visualization User Testing Customer Experience Healthcare 45

Gainsight

JANUARY 8, 2019

Pulse tracks offer cutting-edge best practices, thought leadership, and real-life case studies and use cases. At INBOUND, you’ll find over 200 breakout sessions, networking events, and keynotes from notable names like Shonda Rhimes and Deepak Chopra. Gartner Catalyst Conference | August 12-15, San Diego, CA. Event Website.

Events 45

Events Inbound Data Visualization B2B 45

Product Talk

MAY 10, 2023

There were some things that I’d been doing in my role or at past jobs that as I was introduced to it, I was like, “Oh, this is like that thing I was doing, but it’s got a name and more of a process to it than what I was already doing.” ” Super helpful. Teresa: That’s pretty common.

Product Research 130

Product Research User Testing Feedback Software Research Software 130