Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Product Management University

MARCH 30, 2023

Marketers generally answer that question by dividing potential customers into groups based on shared characteristics. The idea is to make marketing efforts more effective by appealing directly to your market’s specific needs. Segmenting a B2B market is much simpler because there are fewer variables.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure. Reachability.

User Testing 99

User Testing Product Research Product Marketing Testing 99

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events 84

Events Product Research User Testing Customer Feedback 84

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets. It is not necessarily bad to have product managers that already know the market.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Userpilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. User persona example: Product Manager.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events 60

Events Product Research User Testing Customer Feedback 60

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

OCTOBER 15, 2023

While a growth marketer emphasizes experimentation to drive growth and bolster retention, a product marketer centers on activation and adoption. In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Ask Benny

JULY 1, 2019

, Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets. Jump Markets. I encourage product managers to do the same.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Mixpanel

NOVEMBER 8, 2021

How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention? Simple: Product analytics tools have become super easy to set up and use. Now, I encourage product managers to just start getting their hands dirty with the data and see what they come up with.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets. It is not necessarily bad to have product managers that already know the market.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets It is not necessarily bad to have product managers that already know the market.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets It is not necessarily bad to have product managers that already know the market.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

The Product Guy

FEBRUARY 3, 2019

I served teachers, students, and administrators, each group with specific product needs and goals. In my new PM role at a large B2C, I felt lost. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. Jeremy Horn.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

NextBigWhat

JULY 30, 2020

Craftspeople product managers… These are folks that are really good at taking something existing and making it consistently better. The Craftsperson product manager is the main type of PM role you’ll find at a larger company. Same deal with the type of company (B2B vs B2C vs D2C vs industry).

Product Management 52

Product Management Product Manager B2C User Testing 52

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). If you are in B2C it’s usually different personas. The description of the profile is important because you want to create a common understanding of what you mean. Next week I’ll talk about how to address them.

Framework 127

Framework Reporting Tools Definition B2C 127

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Innovatemap

JANUARY 26, 2022

The city has a concentration of DTC and B2C startups and scale-ups with product needs. The advantage a founder has when working with us is that they get a team of product experts who have experience with hundreds of startups and scaleups. It’s experience that individual product hires won’t typically have.

B2C 52

B2C Vision Research Software B2B 52

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

JULY 18, 2021

Instead, you must shift your mindset to a risk management one: you need to think and analyze and be willing to dwell in the complexity for as long as needed , but at the same time understand when you were able to cap the risk and moving forward with action becomes more important. Debate these characteristics within management.

Product Strategy 183

Product Strategy Strategy Research Software Technical Review 183

The Product Coalition

JUNE 17, 2019

Product Management Competencies I’ve always found the discipline of Product Management to be lacking in formal definition, beyond mere hyperbole and rhetoric. When I was a Product Manager learning the craft, this left something to be desired as I wanted to ensure I was focusing on the right skills.

B2C 69

B2C Framework Data Visualization Analytic Tools 69

The Product Coalition

JANUARY 24, 2021

You set the company OKRs and then ask each member of the management team to create their own OKRs accordingly. Marketing creates lead goals. But what about product and engineering? In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

The Product Coalition

AUGUST 6, 2023

How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully. As Head of Product, I cover both B2C and B2B technologies.

Reporting Tools 138

Reporting Tools Research Software Product Research User Testing 138

The Product Coalition

MAY 24, 2018

This post was originally published on Product Management Festival ’s website. We have compiled a list of experienced product management professionals with a track record for success?—?and With backgrounds in engineering, marketing and business, some of them are also founders of their own companies.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Talk

MAY 13, 2020

That new or different human behavior becomes the product outcome that focuses the work of a product team. For another example, let’s imagine a product team working on a B2C subscription product. They group and align these unmet needs as opportunities under their desired product outcome.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mind the Product

OCTOBER 19, 2016

How can a product manager make effective decisions about the direction of their product? And how do they make sure that any investment will adequately consider future movements of both the market and the competition? How do they adequately weigh up all the variables to select the best solution from the available options?

Product Management 81

Product Management Product Manager Technical Review Customer Experience 81

Product Bookshelf

FEBRUARY 13, 2017

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. Product management as a topic is vast.

Product Management 81

Product Management Product Manager Management Management 81

Amplitude

APRIL 11, 2019

What does it mean to be “product-led”? It does not mean being “product manager led”. Great products emerge from empowered, fully Great products emerge from empowered, fully cross-functional teams. Finally, it is not about products “marketing and selling themselves.” cross-functional teams.

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

The Product Coalition

FEBRUARY 5, 2023

Who said hip hop and product management aren’t a great match? In this pivot, you broaden the range of services/products being offered. It is often made by companies who found a product-market fit and are ready to expand their horizon. It is a change of the platform the service/product is offered.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. What is incremental innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Product Innovation Educators

MARCH 25, 2019

Summary of some concepts discussed for product managers. [2:54] 2:54] You’ve helped launch numerous products, but you’re not a product manager. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. Tell us about your work.

Presentation 72

Presentation Events User Testing User Friction 72