Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure. Reachability.

User Testing 101

User Testing Product Research Product Marketing Testing 101

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B products often have to appeal to many different personas.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working

B2C 60

B2C B2B Feedback Software User Testing 60

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Great insight from @danatherrien https://t.co/GToygEySYG

Events 84

Events Product Research User Testing Customer Feedback 84

Lenny Rachitsky

DECEMBER 21, 2023

After a long product career and founding multiple companies, Christian now spends his time working closely with product leaders at companies big and small to implement and improve their discipline of product management. Finding reference customers is the fastest path to achieving product-market fit.

CTO Coach 64

CTO Coach Product Management Product Manager Product Research 64

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Great insight from @danatherrien [link] #b2b.

Events 60

Events Product Research User Testing Customer Feedback 60

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. A product-led growth strategy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. The most critical features and functionalities of the product. User persona example: Product Manager.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets. It is not necessarily bad to have product managers that already know the market.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). If you are in B2C it’s usually different personas. Try including marketing, sales, customer success, and the CEO in the discussion. Ideally, this should be a group exercise. Next week I’ll talk about how to address them.

Framework 123

Framework Reporting Tools Definition B2C 123

Ask Benny

JULY 1, 2019

, Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets. Jump Markets. I encourage product managers to do the same.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets. It is not necessarily bad to have product managers that already know the market.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets It is not necessarily bad to have product managers that already know the market.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets It is not necessarily bad to have product managers that already know the market.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Mixpanel

NOVEMBER 8, 2021

How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention? Simple: Product analytics tools have become super easy to set up and use. Now, I encourage product managers to just start getting their hands dirty with the data and see what they come up with.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

The Product Guy

FEBRUARY 3, 2019

I served teachers, students, and administrators, each group with specific product needs and goals. In my new PM role at a large B2C, I felt lost. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. Jeremy Horn.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

NextBigWhat

JULY 30, 2020

Craftspeople product managers… These are folks that are really good at taking something existing and making it consistently better. The Craftsperson product manager is the main type of PM role you’ll find at a larger company. Same deal with the type of company (B2B vs B2C vs D2C vs industry).

Product Management 52

Product Management Product Manager B2C User Testing 52

The Product Coalition

JULY 18, 2021

Instead, you must shift your mindset to a risk management one: you need to think and analyze and be willing to dwell in the complexity for as long as needed , but at the same time understand when you were able to cap the risk and moving forward with action becomes more important. Debate these characteristics within management.

Product Strategy 182

Product Strategy Strategy Research Software Technical Review 182

Innovatemap

JANUARY 26, 2022

The city has a concentration of DTC and B2C startups and scale-ups with product needs. The advantage a founder has when working with us is that they get a team of product experts who have experience with hundreds of startups and scaleups. One reason we expanded into New York City is to grow our expertise outside of B2B.

B2C 52

B2C Vision Research Software B2B 52

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

Product Talk

MAY 13, 2020

Grow market share. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Here are a few questions to help you imagine different scenarios: Will you grow revenue because you will have more products to sell that capture more of the Total Addressable Market ?

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

The Product Coalition

AUGUST 6, 2023

How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully. Keren: Begin with the market voices.

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?

User Testing 118

User Testing Product Marketing Marketing Software Review 118

The Product Coalition

JUNE 17, 2019

Product Management Competencies I’ve always found the discipline of Product Management to be lacking in formal definition, beyond mere hyperbole and rhetoric. When I was a Product Manager learning the craft, this left something to be desired as I wanted to ensure I was focusing on the right skills.

B2C 68

B2C Framework Data Visualization Analytic Tools 68

The Product Coalition

MAY 24, 2018

This post was originally published on Product Management Festival ’s website. We have compiled a list of experienced product management professionals with a track record for success?—?and With backgrounds in engineering, marketing and business, some of them are also founders of their own companies.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. What is incremental innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Mind the Product

OCTOBER 19, 2016

How can a product manager make effective decisions about the direction of their product? And how do they make sure that any investment will adequately consider future movements of both the market and the competition? How do they adequately weigh up all the variables to select the best solution from the available options?

Product Management 82

Product Management Product Manager Technical Review Customer Experience 82

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. How did you use <company>’s sales and marketing resources?

Research Software 91

Research Software User Testing B2B Software Review 91