Intercom, Inc.

JULY 26, 2022

In the B2B world, customers are referred to as clients, since the buyer-seller relationship is usually more intricate than in the B2C world. What is customer success management? As such, you can imagine that customer success managers are responsible for a wide breadth of duties. This includes: .

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The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Vertical integration delivers a level of control but also requires incurring costs a startup may not be able to afford, e.g., staff augmentation and management. managing payroll, onboarding).

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UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

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User Testing Customer Feedback Research Software B2B 59

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. Coming in fourth place is Management with 45%. Then there’s Management again with 50%. Especially if you’re B2C.

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The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

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Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Do your research.

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Userpilot

SEPTEMBER 10, 2022

The churn rate for B2B and B2C companies is almost the same, with the former having a slightly higher involuntary churn figure. B2C companies have a voluntary churn rate of 4.04%. Payment failure due to expired cards. Payment fails due to insufficient funds. Failed transactions due to credit card limit.

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Feedback Software Analytic Tools Customer Experience User Testing 89

UX Planet

FEBRUARY 1, 2024

Understanding UX User Personas UX User personas are the linchpins in the realm of user experience (UX) design and product management, particularly in user-centered design. Integration and Compatibility: Enterprise solutions often need to integrate with existing systems.

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Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

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ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

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The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. when many other sources of this information go offline due to blackouts or damage. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter.

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Product Talk

DECEMBER 7, 2022

What if my sales or account management team won’t let us interview customers? call center software used by internal customer representatives or inventory systems used by your colleagues), then your customers are your colleagues who use that software. Most people will resist simply due to a fear of the unknown. It depends.

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Intercom, Inc.

DECEMBER 2, 2020

“Principles and processes provide us with a systemic and scalable way of repeating the behaviors that we strongly believe will lead to positive outcomes, and help us to avoid repeating past mistakes”. These are: Processes that improve the quality of our execution and manage how we build, support, and evolve systems to our expected standard.

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Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Why is customer experience important in B2B?

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Userpilot

MAY 20, 2024

Here are the best product management software for SaaS companies: ProductPlan is the best tool for road mapping and informing your product-led growth strategy. ClickUp is the best project management tool for SaaS companies. Prioritization : The platform provides weighted scoring systems and allows easy drag-and-drop organization.

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Product Talk

SEPTEMBER 1, 2021

Lisa was a product manager we featured in a Product in Practice called Tackling Big Hairy Product Challenges with Continuous Discovery and in Chapter 13 of the book. Lisa now works for a company called Human API, where she’s a Senior Product Manager. Metrics are also included in the meetings due to popular demand.

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Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. Business-to-consumer (B2C) targets individuals and families. Unstated B2C Assumptions.

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The Product Coalition

OCTOBER 5, 2021

Guest post by Angus McDonald, Senior Product Manager at Terem Technologies, and Kayla Li, Delivery Manager at Terem Technologies Word from Scott: Over the years we’ve helped many different teams uplift in different ways. Organisation Has the organisation and its management structure been set up to support effective delivery?

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Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. This is going to be a fantastic presentation for both product managers, mobile marketers alike. One of the things that is important to Apptentive and that we do enable is ratings and reviews. Transcript. So bear with my enthusiasm.

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Userpilot

SEPTEMBER 23, 2022

If you’re in charge of your SaaS company’s growth management, you’re likely dealing with a churn reduction nightmare. Increasing customer retention by 5% leads to an increase in profits by 25% – 95%, due to the extreme costs of customer acquisition. trillion yearly due to customer churn.

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Analytic Tools Feedback Software Data Visualization Research Software 52

Intercom, Inc.

DECEMBER 21, 2021

And no one knows this better than Zanade Mann, founder and Managing Director of the Black Women’s Business Collective. In this special episode, we sat down with Zanade to talk about allyship, empowering Black-owned businesses, and what it takes to change deeply seated systemic issues and affect policy at a national level.

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Reporting Tools Feedback Software Research Software Technical Review 118

Mironov Consulting

JULY 27, 2023

 This post lays out a related challenge: finding a scalable way for product management to support sales organizations rather than individual sales opportunities. ” As shocking as it is to Sales, enterprise product managers rarely focus on individual deals.  Plus frequent updates on everything for the C-suite.  So

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The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. This can be done by checking the reviews of their product in various marketplaces.

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User Testing Research Software Feedback Software Strategy 78

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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Analytic Tools Research Software CTO Coach Development 107

Mind the Product

OCTOBER 19, 2016

How can a product manager make effective decisions about the direction of their product? Why should product managers be under any more pressure to make sound decisions than finance managers or sales and marketing teams? How do they adequately weigh up all the variables to select the best solution from the available options?

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Gainsight

FEBRUARY 9, 2023

Replace 10 AEs with 1 Partner / Channel Manager. Automating Customer Success (CS): Can’t add more Customer Success Managers ( CSMs)? B2B and B2C. Time for an executive business review (EBR)? Sell to your existing customer. Partnerships: Looking to scale efficiently? Make your team more effective with automation.

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Customer Experience Research Software User Testing Customer Feedback 52

Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. However, as a product manager and a writer, this got me thinking about what went into making these shows. One of the shows I watched was a sitcom.

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Userpilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. You will have to invest more in your marketing to get people to sign up, and their actual experience in the product better be amazing, or you risk tons of negative reviews. Is it marketing managers in a medium-sized business? What is a free trial conversion rate?

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Feedback Software Onboarding KPIs Customer Experience Data Visualization 98

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

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Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? This makes the product loved by our users ( check G2 reviews ). Both faced backlash from the established competitors but ultimately managed to secure a robust position in their markets. Why should product managers focus on incremental innovation strategies?

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Mironov Consulting

AUGUST 8, 2017

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. If corporate Accounts Payable managers and corporate Accounts Receivables clerks represent 98.5% You say potato, I say WTF.

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User Testing Customer Experience Analytic Tools Research Software 101

Amplitude

NOVEMBER 2, 2018

Andrew Wynn’s path to product management isn’t your typical story. On the product team, I was responsible for Instacart’s data and catalog, which included product management, technical account management and client service, and product content strategy functions. ”In I use Evernote to manage my workflow.

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The Product Guy

MARCH 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

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Analytic Tools Research Software CTO Coach Fractional CTO 60

Split

JUNE 29, 2018

While monitoring and alerting systems aim to detect application issues before customers experience a change in service, shift-right testing focuses on prevention by conducting functional and performance tests with real-life traffic, systems, and data. Shift-right extends application testing into the production environment.

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Indicative

JANUARY 13, 2021

Customer Data Platforms (or CDPs) are software that pulls together customer data generated across a myriad of other platforms, systems, and touchpoints. Other systems and software can then integrate with the data from the CDP to use for analytics, marketing, automation, customer success, and other efforts. Implementing a CDP platform.

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The Product Coalition

DECEMBER 11, 2018

They’re wrong: it’s possible to be a remote product manager. Even though product managers are supposed to engage various teams during the day, chances are you are not moving that much. But in some companies, management can just be too adamant : they would prefer to see all employees, in their seats, at all times.

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Analytic Tools Technical Review Data Visualization Customer Experience 60

Gainsight

APRIL 17, 2019

So as business is becoming more real-time—information being collected and digested for immediate use in decision-making—the layers of abstraction between a CEO and the key stakeholders and systems must be reduced. We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep.

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